HBR Blue Ocean Strategy蓝海战略.pdf,Blue Ocean Strategy ) ) ) ) ( ( ( ( ( How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R V A R D B U S I N E S S S C H O O L P R E S S B O S T O N , M A S S ...
Blue Ocean Strategy is a Growth Strategy, Innovation Management, and Value Creation framework focused on the idea of creating an uncontested market space—i.e. a "blue ocean." This strategic framework is very innovative, as its principles challenge the conventional business strategy principles of ...
Blue Ocean Strategy© Kim & Mauborgne© Kim & Mauborgne Red Ocean vs Blue Ocean StrategyRed Ocean StrategyBlue Ocean StrategyCompete in existing market spaceCreate uncontested market spaceBeat the competitionMake the competition irrelevantExploit existing demandCreate and capture new demandMake the valu...
Blue Ocean Strategy 2024 pdf epub mobi 电子书 著者简介 W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million ...
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ABOUT THE BOOK: BLUE OCEAN STRATEGY READ THE BOOK LISTEN TO THE BOOK FIND IT IN YOUR LANGUAGE Recognized as one of the most iconic and impactful strategy books ever written,Blue Ocean Strategyargues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a...
Blue Ocean Strategy, written by W. Chan Kim and Renée Mauborgne, has been published in a record-breaking 49 languages and is a bestseller across five continents. It has been read by millions of people around the world. Further translations are in progress. Find Blue Ocean Strategy in your ...
Blue Ocean Strategydoi:10.1002/9781118785317.weom120024blue ocean strategycreating new market spacevalue innovationreconstructionist view of strategyalignment of strategy propositionscompetitive strategystructuralist view of strategyJi MiAmerican Cancer Society...
哈佛商业课 - 蓝海战略 Blue Ocean Strategy In 1984, Guy Laliberté co-founded Cirque du Soleil.1984年，盖伊·拉利伯特共同创立了太阳剧团。Soon, Cirque was bringing in revenues that incumbents, like Ringling Brothers, had taken more than a century to attain, even though the circus business was in...
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