随着空间的拥挤，激烈的竞争使水变得血腥。Competitive or market competing strategy it's about how to occupy red oceans.竞争或市场竞争战略，它是如何占领红海。By contrast, blue ocean, or market creating strategy, is about how to create and capture unknown markets where demand is created rather than ...
Blue Ocean Strategy is a global business bestseller that forever changed the field of strategy. Blue Ocean Shift is your roadmap to move you and your organization from red oceans to blue oceans. Beyond Disruption is about how to innovate withing disrupti
ABOUT THE BOOK: BLUE OCEAN STRATEGY READ THE BOOK LISTEN TO THE BOOK FIND IT IN YOUR LANGUAGE Recognized as one of the most iconic and impactful strategy books ever written,Blue Ocean Strategyargues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a...
van der Put M., Singer M. Galois Theory of Linear Differential Equations [Springer, 2003](478p) 30 p. Theory.of.Spread-Spectrum.Communications-A.Tutorial-IEEE.Transactions.on.Communication-Raymond.Picho 340 p. The Psychology of Emotion From Everyday Life to Theory - Kenneth T. Strongman ...
Blue Ocean Strategy 作者:W. Chan Kim/Renée Mauborgne 出版社:Harvard Business School Press 副标题:How to Create Uncontested Market Space and Make Competition Irrelevant 出版年:2005-2-3 页数:256 定价:USD 29.95 装帧:Hardcover ISBN:9781591396192...
1、藍海策略(Blue Ocean Strategy) W. Chan Kim Renee Mauborgne 紅海與藍海策略 紅海策略 現有市場空間競爭 打敗競爭 利用現有需求 價值與成本互換 作業配合差異化或成 本選擇 Select EOScale or EOScope 藍海策略 創造無市場競爭空間 競爭變得無意義 創造和掌握新需求 打破價值成本互換 作業配合同時追求差 異化和...
Blue Ocean Strategy was developed by W Chan Kim and Renée Mauborgne, both of whom are distinguished professors at INSEAD in France. They identified this approach to strategy based on a study of 150 strategic business moves, spanning more than 100 years and thirty industries. The approach was ...
Features the book "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant," from Harvard Business School Press. Advise that companies create 'blue oceans' of market space through value innovation; Company's expansion beyond the confines of its industry....
蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给...
BlueOceanStrategy蓝海策略中文完本蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的...