Review of the book titled, "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim and Renée Mauborgne, published by Harvard Business School Press, Boston, Massachusetts, 2005, ISBN 978-1-59139-619-2Kim, Chan W...
藍海策略 (Blue Ocean Strategy) 這本是最近相當熱門的企管書。書中提到的主要觀念是,企業需要不斷開創創新的無人市場(藍海),而不僅僅在原有的圈子裡去和同業做慘烈廝殺(紅海)。兩位作者觀察、追蹤了150個企業案例,發現沒有能永遠優秀的產業,同時也沒有永遠優秀的企業。能夠勝出的企業,關鍵在於是否能夠提升核心價...
0 有用 Blue Ocean Strategy I introduce this book to everyone today.It re-difine the competion completely.The thinking of "open a blue ocean" will help us know the secret of running a e... 0 有用 豆瓣 免费下载 Android 客户端 ...
Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne Though I am late to market with my review, it is only now that the book (published in 2005) has seeped into companies to the point where it is influencing strategy, so I might still be in time to save some lives. Here is a ...
Blue Ocean has been long discussed in the past. The term “Blue Ocean” is just a neology accentuated by these two authors.In general, there are six principles of blue ocean strategy mentioned through the book.• The first principle of blue ocean strategy is to reconstruct market boundaries...
藍海策略 (Blue Ocean Strategy) 這本是最近相當熱門的企管書。書中提到的主要觀念是,企業需要不斷開創創新的無人市場(藍海),而不僅僅在原有的圈子裡去和同業做慘烈廝殺(紅海)。兩位作者觀察、追蹤了150個企業案例,發現沒有能永遠優秀的產業,同時也沒有永遠優秀的企業。能夠勝出的企業,關鍵在於是否能夠提升核心...
蓝海战略 英文原版 Blue Ocean Strategy 企业竞争战略 营销战略 市场竞争书籍 精装 英文版进口英语书 配送 至 选择地区查看预计配送信息 快递:0元起 服务支持退换 · 7天无理由退货 · 收货后结算 参数纸质; 版本 该商品所属店铺评价 查看全部 质量很好(158) ...
[蓝海战略].Blue.Ocean.Strategy-HARRISON 蓝海战略激励企业冲破充满血腥竞争的红海,开创无人挣钱的市场空间,把竞争甩在脑后。 不要和别人竞争,要开创无人之地。 再创 要想在未来取胜,就必须停止与其他竞争对手的竞争。打败竞争者的唯一办法,就是停止那种试图击败竞争者的做法。
哈佛商业课 - 蓝海战略 Blue Ocean Strategy In 1984, Guy Laliberté co-founded Cirque du Soleil.1984年，盖伊·拉利伯特共同创立了太阳剧团。Soon, Cirque was bringing in revenues that incumbents, like Ringling Brothers, had taken more than a century to attain, even though the circus business was in...
蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给...