ABOUT THE BOOK: BLUE OCEAN STRATEGY READ THE BOOK LISTEN TO THE BOOK FIND IT IN YOUR LANGUAGE Recognized as one of the most iconic and impactful strategy books ever written,Blue Ocean Strategyargues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a...
Blue ocean pedagogical materials,3,000universitiesand in almost every country in the world, go beyond the standard case-based method. Ourmultimedia casesand. Currently, withover20 Harvard bestselling cases. ALL CASES CASES BY TOPIC BOOKS TEACHING GUIDE BLUE OCEAN BOOKS Read the global bestsellers ...
Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and impactful strategy books ever written. It is being published in a record-breaking 44 langua....
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蓝海战略 英文原版 Blue Ocean Strategy 企业竞争战略 营销战略 市场竞争书籍 精装 英文版进口英语书 作者:W.ChanKim;ReneeA.Mauborgne出版社:Harvard出版时间:2020年12月 手机专享价 ¥ 当当价降价通知 ¥226.00 配送至 广东广州市 至北京市东城区 服务...
Features the book "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant," from Harvard Business School Press. Advise that companies create 'blue oceans' of market space through value innovation; Company's expansion beyond the confines of its industry....
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Blue Ocean Strategy was developed by W Chan Kim and Renée Mauborgne, both of whom are distinguished professors at INSEAD in France. They identified this approach to strategy based on a study of 150 strategic business moves, spanning more than 100 years and thirty industries. The approach was ...
Blue Ocean Strategy(Audio CD) 作者 W. Chan著Renee Mauborgne著 出版社 Your Coach Digital 出版时间 2006年9月 ISBN 9781596590687 定价 237.10 内容简介 Winningbynotcompeting!Thisinternationalbestsellerupendstraditionalthinkingwithprinciplesandtoolstomakethecompetitionirrelevant.Inanaudiobookthatchallengesevery...
Review of the book titled, "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim and Renée Mauborgne, published by Harvard Business School Press, Boston, Massachusetts, 2005, ISBN 978-1-59139-619-2Kim, Chan W...