Blue Ocean Strategy Create uncontested market space. Make the competition irrelevant. Create and capture new demand. Break the value-cost trade-off. Align the whole system of a firm’s activities in pursuit of
局限在现有行业之内做残酷竞争,从竞争者手中抢夺顾客的战略,被称之为红海战略或血腥战略(Bloody or Red Ocean Strategy)。与之相对, W. Chan Kim和Renée Mauborgne提出了蓝海战略(Blue Ocean Strategy)的建议, 即开拓没有竞争的市场空间。 根据Kim和Mauborgne发表在《哈佛商业评论》(2004年10月)上的文章,在拥挤的...
藍海策略 (Blue Ocean Strategy) 這本是最近相當熱門的企管書。書中提到的主要觀念是,企業需要不斷開創創新的無人市場(藍海),而不僅僅在原有的圈子裡去和同業做慘烈廝殺(紅海)。兩位作者觀察、追蹤了150個企業案例,發現沒有能永遠優秀的產業,同時也沒有永遠優秀的企業。能夠勝出的企業,關鍵在於是否能夠提升核心價...
Chan Kim and Renée Mauborgne, the concept was published in 2005 with the release of their book Blue Ocean Strategy. How do you create a blue ocean? You can create a blue ocean by reshaping market boundaries and focusing on “value innovation” to generate fresh demand. This approach ...
Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
van der Put M., Singer M. Galois Theory of Linear Differential Equations [Springer, 2003](478p) 30 p. Theory.of.Spread-Spectrum.Communications-A.Tutorial-IEEE.Transactions.on.Communication-Raymond.Picho 340 p. The Psychology of Emotion From Everyday Life to Theory - Kenneth T. Strongman...
Blue Ocean Strategy Formation Kim and Mauborgne introduce in their book an interesting tool they call "The Strategy Canvas". The Strategy Canvas is b... Eliminate-Reduce-Raise-Create Grid Blue Ocean Strategy Tools A great BOS-tool Kim and Mauborgne described is the "Four Actions Framework". Th...
Blue ocean pedagogical materials, used in nearly 3,000 universities and in almost every country in the world, go beyond the standard case-based method. Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ...
哈佛商业课 - 蓝海战略 Blue Ocean Strategy In 1984, Guy Laliberté co-founded Cirque du Soleil.1984年，盖伊·拉利伯特共同创立了太阳剧团。Soon, Cirque was bringing in revenues that incumbents, like Ringling Brothers, had taken more than a century to attain, even though the circus business was in...
Blue Ocean Strategydoi:10.1002/9781118785317.weom120024blue ocean strategycreating new market spacevalue innovationreconstructionist view of strategyalignment of strategy propositionscompetitive strategystructuralist view of strategyJi MiAmerican Cancer Society...