1. Blue Ocean Strategy (BOS) ? Creating Blue Ocean ? Analytical Tools and Frameworks 2. Formulating Blue Ocean Strategy ? Reconstruct Market Boundaries ? Focus on Big Picture ? Reach Beyond Existing Demand ? Get Strategic Sequence Right 3. Executing Blue Ocean Strategy ? Overcome Key Organization...
藍海策略 (Blue Ocean Strategy) 這本是最近相當熱門的企管書。書中提到的主要觀念是,企業需要不斷開創創新的無人市場(藍海),而不僅僅在原有的圈子裡去和同業做慘烈廝殺(紅海)。兩位作者觀察、追蹤了150個企業案例,發現沒有能永遠優秀的產業,同時也沒有永遠優秀的企業。能夠勝出的企業,關鍵在於是否能夠提升核心價...
Blue Ocean Strategy, written by W. Chan Kim and Renée Mauborgne, has been published in a record-breaking 49 languages and is a bestseller across five continents. It has been read by millions of people around the world. Further translations are in progress. Find Blue Ocean Strategy in your ...
1、Blue Ocean StrategyW. Chan Kim and Renee MaubourgneEdited by Chitchai P.AgendaBlue Ocean Strategy (BOS)Creating Blue OceanAnalytical Tools and FrameworksFormulating Blue Ocean StrategyReconstruct Market BoundariesFocus on Big PictureReach Beyond Existing DemandGet Strategic Sequence RightExecuting B 2...
Review of the book titled, "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim and Renée Mauborgne, published by Harvard Business School Press, Boston, Massachusetts, 2005, ISBN 978-1-59139-619-2Kim, Chan W...
W. Chan Kim is the Co-Director of the INSEAD Blue Ocean Strategy Institute and a Chair Professor of Strategy and International Management at INSEAD. His book Blue Ocean Strategy, co-authored with Renée Mauborgne, has sold 3.6 million copies and is recognized as one of the most iconic and ...
哈佛商业课 - 蓝海战略 Blue Ocean Strategy In 1984, Guy Laliberté co-founded Cirque du Soleil.1984年，盖伊·拉利伯特共同创立了太阳剧团。Soon, Cirque was bringing in revenues that incumbents, like Ringling Brothers, had taken more than a century to attain, even though the circus business was in...
Blue Ocean Strategy, by W. Chan Kim and Renee Mauborgne Though I am late to market with my review, it is only now that the book (published in 2005) has seeped into companies to the point where it is influencing strategy, so I might still be in time to save some lives. ...
In this book, the author challenges everything you know about strategic success. In the red Sea of competition, they argue, it will be harder and harder to create future profitable growth. Based on a study of 150 strategic actions spanning more than 100 years and spanning more than 30 ...
ABOUT THE BOOK: BLUE OCEAN STRATEGY READ THE BOOK LISTEN TO THE BOOK FIND IT IN YOUR LANGUAGE Recognized as one of the most iconic and impactful strategy books ever written,Blue Ocean Strategyargues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a...