When it comes to defining what Blue Ocean Strategy is, it helps to start by picturing a vast ocean. Most businesses are located in what the authors call a red ocean. The red ocean is jam-packed with other businesses, all offering similar products and services. As they each fight to be ...
Blue Ocean Strategy & Blue Ocean Shift is about creating new market space and making the competition irrelevant. It is a roadmap to move you, your team, and your organization to new heights of confidence, market creation and growth.
Blue Ocean Strategy is a global business bestseller that forever changed the field of strategy. Blue Ocean Shift is your roadmap to move you and your organization from red oceans to blue oceans. Beyond Disruption is about how to innovate withing disrupti
随着空间的拥挤，激烈的竞争使水变得血腥。Competitive or market competing strategy it's about how to occupy red oceans.竞争或市场竞争战略，它是如何占领红海。By contrast, blue ocean, or market creating strategy, is about how to create and capture unknown markets where demand is created rather than ...
van der Put M., Singer M. Galois Theory of Linear Differential Equations [Springer, 2003](478p) 30 p. Theory.of.Spread-Spectrum.Communications-A.Tutorial-IEEE.Transactions.on.Communication-Raymond.Picho 340 p. The Psychology of Emotion From Everyday Life to Theory - Kenneth T. Strongman ...
Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean concepts, from blue ocean strategy to nondisruptive creation, developed by world-renowned professors Chan Kim and Renée Mauborgne. Currently, with over 20 Harvard bestselling ...
蓝海战略框架Blue Ocean Strategy 蓝海策略 BlueOceanStrategy EricChiu Source:BlueOceanStrategybyKimandMauborgne 2 BlueOceanStrategy 作者：金伟灿(ChanKim)莫伯尼(ReneeMauborgne)•全书共分三大部分九章，针对过去120 多年来30多种不同行业所采取的150多种策略活动(StrategicMove)进行分析。Source:BlueOceanStrategyby...
Blue Ocean Strategy HomepageChan Kim, WMauborgne, Renée
1、Blue Ocean StrategyW. Chan Kim and Renee MaubourgneEdited by Chitchai P.AgendaBlue Ocean Strategy (BOS)Creating Blue OceanAnalytical Tools and FrameworksFormulating Blue Ocean StrategyReconstruct Market BoundariesFocus on Big PictureReach Beyond Existing DemandGet Strategic Sequence RightExecuting B 2...
蓝海战略(Blue Ocean Strategy)是由W·钱·金(W. Chan Kim)和莫博涅(Mauborgne)提出的。 蓝海战略认为,聚焦于红海等于接受了商战的限制性因素,即在有限的土地上求胜,却否认了商业世界开创新市场的可能。运用蓝海战略,视线将超越竞争对手移向买方需求,跨越现有竞争边界,将不同市场的买方价值元素筛选并重新排序,从给...