With blue ocean strategy, shift, and leadership tools and frameworks, you can create blue oceans of uncontested market space in an opportunity-maximizing, risk-minimizing way. Learn how.
Blue Ocean Strategy© Kim & Mauborgne© Kim & Mauborgne Red Ocean vs Blue Ocean StrategyRed Ocean StrategyBlue Ocean StrategyCompete in existing market spaceCreate uncontested market spaceBeat the competitionMake the competition irrelevantExploit existing demandCreate and capture new demandMake the valu...
随着空间的拥挤,激烈的竞争使水变得血腥。Competitive or market competing strategy it's about how to occupy red oceans.竞争或市场竞争战略,它是如何占领红海。By contrast, blue ocean, or market creating strategy, is about how to create and capture unknown markets where demand is created rather than ...
BLUE OCEAN APPS The Strategy Canvas is an analytic tool, developed by W. Chan Kim and Renée Mauborgne, that is central to Blue Ocean Strategy. Here we introduce the Strategy Canvas app that lets you focus on the big picture in strategy formulation. An easy, efficient, and highly effective...
HBR Blue Ocean Strategy蓝海战略.pdf,Blue Ocean Strategy ) ) ) ) ( ( ( ( ( How to Create Uncontested Market Space and Make the Competition Irrelevant W. Chan Kim Renée Mauborgne H A R V A R D B U S I N E S S S C H O O L P R E S S B O S T O N , M A S S ...
1、藍海策略(Blue Ocean Strategy) W. Chan Kim Renee Mauborgne 紅海與藍海策略 紅海策略 現有市場空間競爭 打敗競爭 利用現有需求 價值與成本互換 作業配合差異化或成 本選擇 Select EOScale or EOScope 藍海策略 創造無市場競爭空間 競爭變得無意義 創造和掌握新需求 打破價值成本互換 作業配合同時追求差 異化和...
Features the book "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant," from Harvard Business School Press. Advise that companies create 'blue oceans' of market space through value innovation; Company's expansion beyond the confines of its industry....
Blue Ocean Strategy Blue Ocean Strategy Creating New Uncontested Markets The concept of Blue Ocean Strategy was developed by W. Chan Kim & Renee Mauborgne We don’t have a traditional strategy process, planning process like you’d find in traditional technical companies. It allows Google to ...
蓝海战略(Blue Ocean Strategy) 492021-12 3 案例3.38 合阳公司在共享单车行业发展的关键转折中起到引领作用 542021-12 4 案例3.37 王向统领家家公司克服智能汽车新兴产业中的发展障碍 582021-12 5 案例3.36 旭辉公司进入新能源汽车产业 432021-12 6 新兴产业中的竞争战略-3 482021-12 7 新兴产业中的竞争战略-2...
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