Old Spice practically invented body wash for men. But as the category grew, lots of brands tried to get a piece of the pie. This campaign was driven be a key insight: 60% of body wash purchases are made by women. How could we provoke a conversation between couples? "The Man Your Man...
O'Leary, N. and T. Wasserman (2010), "Old Spice Campaign Smells Like a Sales Success, Too," Brand Week. Retrieved from http://www.brandweek.com/bw/content_display/news-and- features/direct/e3i45f1c709df0501927f56568a2acd5c7bO'Leary, Noreen, Todd Wasserman, and Elaine Wong. "Old ...
Old Spice Man social campaign smells like a winner – Procter & Gamble’s sales rise July 27, 2010 Former NFL player Isaiah Mustafa has made the Old Spice Man a household name, but how many households now own Old Spice products is the question on marketers' minds. It seems...
Old Spice kicks off new campaign
old spice guy, older millennial, older millennials, olive garden logo, only fans porn, opte, opte skin, orcs must die unchained steam charts, osha stands for, otter gay, outlook alternative, outlook alternatives, overloaded truck, pain, pallet housing, paper stimulus checks, paramount plus shows...
One of the writers behind the Old Spice campaign Jason Bagley said. “No one expects to ask a question and then be responded to. I think that’s where we broke through.” The marketing team responded personally to tweets with customYouTube videos, this both surprised and amazed the global...
Brand status.Did the campaign transform the brand making it an icon? Did the brand’s reach become part of the culture? Line extensions.Did the videos’ branding impact extend to other Old Spice products like aftershave? Market share.Did the product and/or brand’s market share increase? Br...
“Hello ladies,” and which has more than 57 million YouTube views as of the time of this writing). To mark the campaign’s 10th anniversary, Old Spice is bringing it back — only, for a reboot of sorts. This time Old Spice Guy is now Old Spice dad, embarrassing his son while ...
In the year 10191, a spice called melange is the most valuable substance known in the universe, and its only source is the desert planet Arrakis. A royal decree awards Arrakis to Duke Leto Atreides and ousts his bitter enemies, the Harkonnens. However, when the Harkonnens violently seize ...
Working with Portland agency Wieden + Kennedy, the campaign bubbles with the wit and surreal humour synonymous with Old Spice. Paying homage to the 70s and the golden days of thick luscious hair, three spots play out at the ultimate 70s party and feature a young Robert Red...