Old Spice deals basically in all men care products, for target group of 18-35 year old men, with an active life style. Fragrances and deodorants and antiperspirants are the products that offer the value preposition of ‘Smell like a man’. Old Spice has a wide range ...
Reports on the plan of Comcast Spotlight to launch a multiplatform advertising campaign to promote the Old Spice Body Wash of Procter & Gamble (P&G) to men in the U.S. in October 2004. Number...
Old Spice has been killing it for a while with its hilarious ad campaigns, but this just takes the cake, blows out the candle and eats it. The toiletries maker claims it will save the world in four and a half weeks, just in time to thwart the Mayan-predicted apocalypse...
The latest Old Spice campaign out of W+K Portland centres around the universal truth that She Nose Best - which also, conveniently, happens to be the brand's new tagline.The trio of spots, which kick off with Talk To The Land [top] highlight the great - and sometimes ridiculous - leng...
This ad campaign has led in a strange direction that has nothing to do with the original products. And there is even a Twitter petition for@oldspiceguy to do an ALA READ poster “I’m at alibrary. Reading a book.”…on a horse. ...
Old Spice kicks off new campaign
Old Spice,一个熟悉又陌生的名字,宝洁旗下的美国著名男士沐浴露品牌,经历过市场危机,后凭借出色的广告创意一路嘚瑟到销量冠军,更成为戛纳获奖名单上的常驻选手。如今它远渡重洋,来与中国男性打交道,TOPic则有幸赢下为它发声的机会。提案前搜集资料时,我们发现了一个震撼的事实:大多数男性实际在使用女士沐浴露!这群...
Spokesman Mike Norton told AdAge that P&G has become the No.1 most-viewed sponsored channel of all time on YouTube since launching its campaign, with Mustafa's customized videos gaining more than 100 million followers. The campaign brought Old Spice's Twitter followers to more tha...
Old Spice practically invented body wash for men. But as the category grew, lots of brands tried to get a piece of the pie. This campaign was driven be a key insight: 60% of body wash purchases are made by women. How could we provoke a conversation between couples? "The Man Your Man...
Interactivity: Any company can succeed with a social media marketing campaign if representatives read twice as much as they type and open a dialog with followers instead of merely lecturing ad-like posts to the masses. As Old Spice demonstrates, responding to just one customer can start a chain...