O'Leary, N. and T. Wasserman (2010), "Old Spice Campaign Smells Like a Sales Success, Too," Brand Week. Retrieved from http://www.brandweek.com/bw/content_display/news-and- features/direct/e3i45f1c709df0501927f56568a2acd5c7bO'Leary, Noreen, Todd Wasserman, and Elaine Wong. "Old ...
Campaign结束后,它Twitter粉丝翻了27倍,Facebook粉丝增长了8倍,广告片中的沐浴系列销量增长了107%,并获得当年戛纳创意节影视类全场大奖,正式开启了Old Spice由 “衰”转“盛”之路。 摇身一变“沙雕之王” 丰厚的回报证明宝洁的“冒险”是值得的。由此,它重新调整策略,尝试在“不疏远男性”的情况下与女性对话,因...
February 2010 Old Spice practically invented body wash for men. But as the category grew, lots of brands tried to get a piece of the pie. This campaign was driven be a key insight: 60% of body wash purchases are made by women. How could we provoke a conversation between couples? "The...
而《Five Year Plan》这支 TVC,是 W+K 波特兰为 Old Spice 当时推出的新产品 Old Spice Swagger 所拍,以一场不可思议的面试强化出本次 campaign 的 slogan:Smell ‘Em Who’s Boss(闻起来像个老板)。 该项目荣获 2017 戛纳国际创意节 Film 影视狮金奖。
Old Spice’s “Smell like a Man” campaign appealed primarily to young men, but also to men of all ages because they have created the understanding that this product will work regardless of who one is. Nearly all of the ads in the campaign addressed a female audience and each ad ...
Posted on July 29, 2010 by Heidi Cohen in Social Media | Old Spice’s viral 180+ YouTube video campaign was bound to be imitated by social media wannabes. Instead of no-name startups, the first big-time impersonator was Cisco Systems. With 18 videos highlighting “Ted from Accounting...
But Old Spice has even served as the parody/satire or as I prefer to call it, “cultural platform” for this campaign for Brigham Young University’s Harold B. Lee Library: Anything is possible when you’re in the library: [youtube=http://www.youtube.com/watch?v=2ArIj236UHs]...
Old Spice Guy could herald an invasion of clones. The author highlights the success of the Old Spice's social media campaign for the Red Zone After Hours Bodywash, which prompted 183 video reactions, 11 mi... Fox,Ilana - 《New Media Age》 被引量: 0发表: 2010年 How dreary old Charles...
#Old Spice美男变身圣诞老人# 这个名为Manta Claus的campaign周期仅为一周,活动声明要给全球70亿个公民每人派发礼物。12月6日始,Isaiah Mustafa在Youtube、Twitter和Facebook上执行派发礼物任务。如上一次答网...
Social Media Campaign Analysis: Old Spice To me, it looks like Old Spice is stuck in a traditional marketing mind-set, not living in the correct Thank You Economy. Old Spice had thought that when the campaign was done that they were done which was a huge mistake, a social media campaign...