This article describes the new advertising campaign for Old Spice men's grooming products. The ads are trying to appeal to younger consumers and began to run during the NFL playoffs. The tagline for...
Old Spice practically invented body wash for men. But as the category grew, lots of brands tried to get a piece of the pie. This campaign was driven be a key insight: 60% of body wash purchases are made by women. How could we provoke a conversation between couples? "The Man Your Man...
Old Spice Promotion & Advertising Strategy: The promotional and advertising strategy in the Old Spice marketing mix is as follows: Old Spice ads and campaigns mostly revolve around empowering men, and offering them unique values. The tagline ‘Smell Like a man should smell like’ captures the at...
The Webby Awards 2017 Winner(Advertising & Media | Best Video Campaign) 综合评分 0 暂无评分 创意 0 文案 0 视觉 0 创作者 广告公司:W+K 波特兰 案例详情 由Wieden+Kennedy Portland 为美国宝洁旗下的 Old Spice 打造的全新创意系列视频,通过讲述一个传奇男人与 Old Spice 相伴冒险的搞笑故事,让人在诙谐...
The new class, known as “The Gentleman”, is based loosely off of the over-the-top persona embodied in the Old Spice ads by Isaiah Mustafa. Equipped with comedic abilities such as the power to heal allies with the mysteriously pleasing scent of Old Spice products, the class is also abl...
Spokesman Mike Norton told AdAge that P&G has become the No.1 most-viewed sponsored channel of all time on YouTube since launching its campaign, with Mustafa's customized videos gaining more than 100 million followers. The campaign brought Old Spice's Twitter followers to more tha...
Old Spice kicks off new campaign
is adding a fragrance, Whitewater, to its Old Spice brand in fall 1999. The advertising campaign from Saatchi & Saatchi; Market segment being targeted; Details of the campaign, which includes television and print ads; Why the Old Spice product extension is a good move for P&G according to ...
Brand status.Did the campaign transform the brand making it an icon? Did the brand’s reach become part of the culture? Line extensions.Did the videos’ branding impact extend to other Old Spice products like aftershave? Market share.Did the product and/or brand’s market share increase? Br...
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