Old Spice is one of the most popular men’s grooming products. Designed around ‘Smell Like a Man’, Old Spice deals basically in all men care products, for target group of 18-35 year old men, with an active life style. Fragrances and deodorants and antiperspirants are the products that...
Old Spice practically invented body wash for men. But as the category grew, lots of brands tried to get a piece of the pie. This campaign was driven be a key insight: 60% of body wash purchases are made by women. How could we provoke a conversation between couples? "The Man Your Man...
O'Leary, N. and T. Wasserman (2010), "Old Spice Campaign Smells Like a Sales Success, Too," Brand Week. Retrieved from http://www.brandweek.com/bw/content_display/news-and- features/direct/e3i45f1c709df0501927f56568a2acd5c7bO'Leary, Noreen, Todd Wasserman, and Elaine Wong. "Old ...
Former NFL player Isaiah Mustafa has made the Old Spice Man a household name, but how many households now own Old Spice products is the question on marketers' minds. It seems the social marketing campaign surrounding "the man your man could smell like" is a viable MVP for Pro...
Old Spice kicks off new campaign
Brand status.Did the campaign transform the brand making it an icon? Did the brand’s reach become part of the culture? Line extensions.Did the videos’ branding impact extend to other Old Spice products like aftershave? Market share.Did the product and/or brand’s market share increase? Br...
His“Believe in Portland”campaign has gained traction and there are more indications that Portland businesses and leaders are working to regain the City’s reputation as a wonderful place to both live and visit. I was thereforeglad(remember the theme of this post) to see a headline in yesterd...
So, who's ready to add a sprinkle of early 2000s nostalgia to their culinary kingdom? Get your spatulas ready, fellow Lizzie fans, because it's time to spice up your kitchen décor and indulge in a taste of childhood whimsy! Marie Antoinette Barbie This collector's dream has become a ...
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