作者:Kotler Keller 出版社:PEARSON 副标题:Global Edition 出版年:2016 页数:714 定价:AUD 159.95 装帧:Paperback ISBN:9781292092621 豆瓣评分 评价人数不足 评价: 写笔记 写书评 加入购书单 分享到 推荐 Marketing Management 15e的创作者· ··· 菲利普...
内容提示: 15eMarketing M a n a g e M e n tkotler kellerMarketing Managementkotler • keller fifteenth editionthis is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benef i t of ...
kotler keller 14 - marketing sensei – jeffrey heilbrunn 星级: 33 页 kotler keller 12 - marketing sensei – jeffrey heilbrunn 星级: 38 页 kotler keller 15 - marketing sensei – jeffrey heilbrunn 星级: 30 页 菲利普科特勒市场营销管理教程Marketing Management Philip Kotler英文版管理学MBA教材教程...
大型公司往往有很多的业务部门,通用电器公司就有49个独立的业务部门。一个业务部门需要满足以下三个条件:1. 它是单一的业务或相关业务的集合,可以与公司的其他业务分开。2.市场中有竞品。3. 有专人负责这个部门的业务以及业绩。 默多克的新闻集团就是一个庞大的传媒帝国,旗下有很多独立的业务部门,在2008年金融危机...
Performance Marketing (绩效营销) 绩效营销需要marketer对公司的经济性和非经济性付出所得到的回报有一个清楚的认识。经济、法律、道德、社会、环境等各个方面都会影响营销活动。经济上的回报很好理解,让公司赚更多钱就是重要的衡量指标。其余都属于社会责任方面的回报,像一些家电行业的以旧换新、家电回收等等。更多的注...
Marketing Management The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in mar... P Kotler,KL Keller - Prentice Hall, 被引量: 629发表: 1994年 Marketing Management, 14th Edition The American edition of...
marketing management-12th edition- kotler keller(凯勒-科特勒营销management-12th版).doc,Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an a
绩效营销要求营销者明确理解公司因市场活动所获得的经济与非经济回报。经济回报主要通过增加公司收入衡量，而法律、道德、社会与环境责任则构成非经济回报。家电行业通过以旧换新或回收家电，强调社会责任，成为超越竞争对手策略之一。美国冰淇淋品牌Ben & Jerry’s提出"三重底线"经营理念，将环境与社会影响纳入...
Marketing management d. Customer relationship management e. Total quality management Answer: d Page: 41 Level of difficulty: Medium 34. To respond effectively and provide value delivery, the company requires ___ to integrate major business processes (e.g., order processing, general ledger, payroll...
Summary Kotler Keller Summary Part1 Chapter 1 Marketing is an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Marketing management is the...