Marketing Management (16/e) 作者:Philip Kotler/Kevin Lane Keller/Alexander Chernev 出版社:Pearson 副标题:Global Edition, 16e 出版年:2021-11-17 页数:832 定价:£62.99 装帧:平装 ISBN:9781292404813 豆瓣评分 评价人数不足 评价: 写笔记 写书评...
marketing management-12th edition- kotler keller(凯勒-科特勒营销management-12th版).doc,Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an a
marketing management–12th edition– kotler keller(营销管理-第十二版- kotler keller).doc,Chapter 10: Crafting the Brand Positioning GENERAL CONCEPT QUESTIONS Multiple Choice As part of the strategic brand management process, each company and offering m
Marketing Management 作者:Philip Kotler/Kevin Lane Keller 出版社:Prentice Hall 出版年:2011-2-18 页数:816 定价:USD 277.60 装帧:Hardcover ISBN:9780132102926 豆瓣评分 8.8 69人评价 5星 63.8% 4星 24.6% 3星 8.7% 2星 2.9% 1星 0.0% 评价:
Essentials of Marketing 15th edition by Perreault c.2017 ___ Highlights They said it couldn't happen. Yes, it's true. Mind Mover is now the exclusive distributor of Principles of Marketing and Marketing Management by Phillip Kotler, "the marketing guru." Essentials of Marketing, used by D...
Kotler On Marketing作者:Kotler, Philip类型:简装书出版:2001-08-20 单价:请咨询 如需订购联系客服了解详情 Judge This作者:Kidd, Chip类型:精装书出版:2015-06-04 单价:请咨询 如需订购联系客服了解详情 Way of the Wolf: Straight line selling: Master ...作者:Belfort, Jordan类型:简装书出版:2017-09-26...
Marketing management : analysis, planning, implementation, and control = 营销管理 : 分析、计划、执行 Kotler,Philip - Marketing management : analysis, planning, implementation, and control = 营销管理 : 分析、计划、执行 被引量: 2762发表: 1997年 Trust and concern in consumers' perceptions of ...
Minute Tools Content Team, Five Product Levels (Kotler), Minute Tools, Oct, 2017, https://expertprogrammanagement.com/2017/10/five-product-levels/ Click to copy Denis G. Originally hailing from Dublin, Denis has always been interested in all things business and started EPM in 2009. Before EP...
(1999): Marketing-Management, Analyse, Planung, Umsetzung und Steuerung, Stuttgart, 9. Aufl., 1999. Google Scholar Kotler, P./Keller, K.L./Opresnik, M.O. (2017a): Marketing-Management, Konzepte – Instrumente – Unternehmensfallstudien, Halbergmoos, 15. Aufl., 2017. Google Scholar ...
Kotler, P. (1967). Marketing management: analysis, planning, and control. Engelwood Cliffs: Prentice-Hall. Google Scholar Kumar, V., & Rust, R. T. (1989). Market segmentation by visual inspection. Journal of Advertising Research, 29, 23–29. Google Scholar Lees, G., & Winchester, M...