作者:Kotler Keller 出版社:PEARSON 副标题:Global Edition 出版年:2016 页数:714 定价:AUD 159.95 装帧:Paperback ISBN:9781292092621 豆瓣评分 评价人数不足 评价: 写笔记 写书评 加入购书单 分享到 推荐 Marketing Management 15e的创作者· ··· 菲利普...
来源: Marketing Management, Kotler and Keller (2016), 15th edition Part 1 Understanding Marketing Management 前言 《市场营销管理》是领先的市场营销教材,因为其内容和组织形式始终反映了营销理论和实践的变化。1967年首次出版时,提出了企业必须以客户和市场为导向的概念,但当时并未提及如今已成为基本话题的市场...
15eMarketing M a n a g e M e n tkotler kellerMarketing Managementkotler • keller fifteenth editionthis is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benef i t of students outside...
科特勒营销管理第一章Kotler Marketing Management Chapter 1 星级: 23 页 Marketing Management, 14th Edition - Kotler & Keller 星级: 812 页 MARKETING MANAGEMENT 星级: 1页 kotler keller 11 - marketing sensei – jeffrey heilbrunn 星级: 31 页 kotler keller 14 - marketing sensei – jeffrey heil...
CHAPTER 16 | MANAGING REtAILING 363the quality and features of the best brands in a category, reducing physical product differentiation. Moreover, by cutting marketing communication budgets, some firms have made it harder to create any intangible differences in brand image. A steady stream of brand...
Marketing Management The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in mar... P Kotler,KL Keller - Prentice Hall, 被引量: 629发表: 1994年 Marketing Management, 14th Edition The American edition of...
如果这个公司想扩展它的业务,就有可能生产家用照明灯或者生产红外线灯紫外线灯为特殊场景使用。 大型公司往往有很多的业务部门,通用电器公司就有49个独立的业务部门。一个业务部门需要满足以下三个条件:1. 它是单一的业务或相关业务的集合,可以与公司的其他业务分开。2.市场中有竞品。3. 有专人负责这个部门的业务...
Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called ___. a. materials handling b. support activities c. inventory activities d. primary activities e. benchmark activities Answer: b Page: 38 Level of diff...
kotler12_im_Marketing management笔记.doc,LEARNING OBJECTIVES After reading this chapter, students should: Know what are the characteristics of products and how can they be classified Know how companies can differentiate products Know how a company can bu
A Framework for Marketing Management (by Philip Kotler)A Framework for Marketing Management (by Philip Kotler).ppt,Objectives What are the tasks of marketing? What are the major concepts and tools of marketing? What orientations do companies exhibit in t