Marketing Management (16/e) 作者:Philip Kotler/Kevin Lane Keller/Alexander Chernev 出版社:Pearson 副标题:Global Edition, 16e 出版年:2021-11-17 页数:832 定价:£62.99 装帧:平装 ISBN:9781292404813 豆瓣评分 评价人数不足 评价: 写笔记 写书评...
Marketing Management, 16th edition -Philip Kotler _part_2 下载积分: 3000 内容提示: CHAPTER 9 | DESIGNING AND MANAGING SERVICES 185Carnival The Carnival Triumph was on the third day of a four-day cruise from Galveston, Texas, to Mexico when an engine room fire disabled the boat and set it ...
CHAPTER 16 | MANAGING REtAILING 363the quality and features of the best brands in a category, reducing physical product differentiation. Moreover, by cutting marketing communication budgets, some firms have made it harder to create any intangible differences in brand image. A steady stream of brand...
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15eMarketing M a n a g e M e n tkotler kellerMarketing Managementkotler • keller fifteenth editionthis is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benef i t of students outside...
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作者:Philip Kotler 出版社:Prentice Hall 出版时间:1984-00-00 印刷时间:0000-00-00 页数:794 版次:5 ,购买Marketing Management: Analysis, Planning and Control, Fifth Edition等管理相关商品,欢迎您到孔夫子旧书网
Marketing Management,Millenium EditionPhilip KotlerCustom Edition for University of Phoenix
Marketing Management The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in mar... P Kotler,KL Keller - Prentice Hall, 被引量: 629发表: 1994年 Marketing Management, 14th Edition The American edition of...
philip kotler - marketing management英文精品课件.pdf,Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice