Marketing Management 作者:Philip Kotler/Kevin Lane Keller 出版社:Prentice Hall 出版年:2011-2-18 页数:816 定价:USD 277.60 装帧:Hardcover ISBN:9780132102926 豆瓣评分 8.8 69人评价 5星 63.8% 4星 24.6% 3星 8.7% 2星 2.9% 1星 0.0% 评价:
Marketing Management, Kotler and Keller (2016), 15th edition Chapter 2 Developing Marketing Strategies and Plans 本章围绕以下问题展开 市场营销如何影响顾客价值? 战略计划是如何在公司和部门层面上实施的? 战略计划是如何在业务单位层面上实施的? 营销计划包括什么? Ⅰ Marketing and Customer Value 市场营销对客...
Marketing Management (Philips Kotler)- Ch10 Q&A 星级: 18 页 Kotler F., Keller K. L.-Marketing menedzhment. 12-e izd. 星级: 816 页 Marketing Management, 14th Edition -Prentice Hall (2012)_部分2 星级: 376 页 科勒市场营销管理教材英文版Kotler, Keller - Marketing Management 3 星级:...
Marketing Management, 14th Edition - Kotler & Keller 星级: 812 页 MARKETING MANAGEMENT 星级: 1页 kotler keller 11 - marketing sensei – jeffrey heilbrunn 星级: 31 页 kotler keller 14 - marketing sensei – jeffrey heilbrunn 星级: 33 页 kotler keller 12 - marketing sensei – jeffrey hei...
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. MyLab或是Mastering系列是在线作业系统。Access Code Card是在线作业系统的访问码,是老师和学生课堂之外网络互动及交流的平台,个人是无法使用这个平台...
marketing management-12th edition- kotler keller(凯勒-科特勒营销management-12th版).doc,Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an a
Marketing Management The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in mar... P Kotler,KL Keller - Prentice Hall, 被引量: 629发表: 1994年 Marketing Management, 14th Edition The American edition of...
Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called ___. a. materials handling b. support activities c. inventory activities d. primary activities e. benchmark activities Answer: b Page: 38 Level of diff...
考虑到生产过程中化肥、激素使用与环境污染问题，决定增加环保投入，如植树造林与风力发电。他们放弃塑料盖包装，添加全球气候变暖标语，并警告激素与转基因食品的风险。同时生产低脂产品，加入培养物或膳食补充剂以增强免疫系统。这些努力不仅未减少销量，反而使Stonyfield Farm成为美国第三大酸奶公司。
Four Ps of Marketing: 市场营销中的四个P,分别是产品(Product),价格(Price),渠道(Place),促销(Promotion)。这个理论是由杰罗姆·麦卡锡于1960年提出的。具体可以参考下图。 但是随着时代的进步,本书…