1 p. MARKETING MANAGEMENT 31 p. kotler keller 11 - marketing sensei – jeffrey heilbrunn 33 p. kotler keller 14 - marketing sensei – jeffrey heilbrunn 38 p. kotler keller 12 - marketing sensei – jeffrey heilbrunn 30 p. kotler keller 15 - marketing sensei – jeffrey heilbrunn 26...
内容提示: 15eMarketing M a n a g e M e n tkotler kellerMarketing Managementkotler • keller fifteenth editionthis is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benef i t of ...
Marketing management d. Customer relationship management e. Total quality management Answer: d Page: 41 Level of difficulty: Medium 34. To respond effectively and provide value delivery, the company requires ___ to integrate major business processes (e.g., order processing, general ledger, payroll...
marketing management-12th edition- kotler keller(凯勒-科特勒营销management-12th版).doc,Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an a
作者:Kotler Keller 出版社:PEARSON 副标题:Global Edition 出版年:2016 页数:714 定价:AUD 159.95 装帧:Paperback ISBN:9781292092621 豆瓣评分 评价人数不足 评价: 写笔记 写书评 加入购书单 分享到 推荐 Marketing Management 15e的创作者· ··· 菲利普...
菲利浦·科特勒,营销管理,英文版,Marketing Management in China by Philip Kotler,Kevin Lane Keller,Taihong Lu.pdf编辑于 2023-05-07 23:39・IP 属地四川 菲利普·科特勒(Philip Kotler ) 营销管理(书籍) 英文原著 赞同1添加评论 分享喜欢收藏申请转载 写...
The American edition of Marketing Management is the world's leading marketing text because its content and organization consistently reflect changes in mar... P Kotler,KL Keller - Prentice Hall, 被引量: 629发表: 1994年 Marketing Management, 14th Edition The American edition of Marketing Management...
marketing management–12th edition– kotler keller(营销管理-第十二版- kotler keller).doc,Chapter 10: Crafting the Brand Positioning GENERAL CONCEPT QUESTIONS Multiple Choice As part of the strategic brand management process, each company and offering m
Marketing Management Kotler and Keller Executive Editor: Melissa Sabella Director of Development: Steve Deitmer Development Editor: Elisa Adams Manager‚ Product Development: Ashley Santora Project Manager‚ Editorial: Melissa PeJlerano Assistant Editor‚ Media: Denise Vaughn Marketing Manager: Anne ...
大型公司往往有很多的业务部门,通用电器公司就有49个独立的业务部门。一个业务部门需要满足以下三个条件:1. 它是单一的业务或相关业务的集合,可以与公司的其他业务分开。2.市场中有竞品。3. 有专人负责这个部门的业务以及业绩。 默多克的新闻集团就是一个庞大的传媒帝国,旗下有很多独立的业务部门,在2008年金融危机...