219 p. Reactions_ The private life of - Peter Atkins 387 p. Dark Calories - Catherine Shanahan 577 p. Galileo's Finger - Atkins, Peter 452 p. Nourishing Fats - Sally Fallon Morell 225 p. Pure, White, and Deadly - John Yudkin 457 p. Flavorama - Arielle Johnson 关于...
Marketing Management (Philips Kotler)- Ch09 Q&A 星级: 22 页 Marketing Management (Philips Kotler)- Ch10 Q&A 星级: 18 页 Kotler F., Keller K. L.-Marketing menedzhment. 12-e izd. 星级: 816 页 Marketing Management, 14th Edition -Prentice Hall (2012)_部分2 星级: 376 页 科勒市场...
菲利浦·科特勒,营销管理,英文版,Marketing Management in China by Philip Kotler,Kevin Lane Keller,Taihong Lu.pdf编辑于 2023-05-07 23:39・IP 属地四川 菲利普·科特勒(Philip Kotler ) 营销管理(书籍) 英文原著 赞同1添加评论 分享喜欢收藏申请转载 写...
精品文档 Chapter 2: Developing Marketing Strategies and Plans GENERAL CONCEPT QUESTIONS Multiple Choice 1. A key ingredient of the marketing management process is insightful, ___ marketing strategies and plans that can guide marketing activities. a. creative b. measurable c. macro d. micro e. nic...
marketing management-12th edition- kotler keller(凯勒-科特勒营销management-12th版).doc,Chapter 18: Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an a
Marketing Management Kotler and Keller Executive Editor: Melissa Sabella Director of Development: Steve Deitmer Development Editor: Elisa Adams Manager‚ Product Development: Ashley Santora Project Manager‚ Editorial: Melissa PeJlerano Assistant Editor‚ Media: Denise Vaughn Marketing Manager: Anne ...
marketing management–12th edition– kotler keller(营销管理-第十二版- kotler keller).doc,Chapter 10: Crafting the Brand Positioning GENERAL CONCEPT QUESTIONS Multiple Choice As part of the strategic brand management process, each company and offering m
Marketing Management 作者:Philip Kotler/Kevin Lane Keller 出版社:Prentice Hall 出版年:2011-2-18 页数:816 定价:USD 277.60 装帧:Hardcover ISBN:9780132102926 豆瓣评分 8.8 69人评价 5星 63.8% 4星 24.6% 3星 8.7% 2星 2.9% 1星 0.0% 评价:
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References Kotler, P. T., & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson. Marketing Magazine. (2010, January 28). Value added branding – Double A Paper [Video file]. Retrieved from https://youtu.be/8j0fq74ACFI Suggested Reading The fol...