Issue, SpecialAdvertising, NewGuest, FormatsPelsmacker, Patrick DeSubmissions, Peter C NeijensTaylor & Francis GroupJournal of Marketing CommunicationsChaudhuri, A. and Buck, R. (1997). Communication, cognition and involvement: a theoretical framework for advertising, Journal of Marketing Communications,...
An introduction is presented in which the editor discusses various reports within the issue on topics including the use of neuroscience methods in marketing research, the use of electroencephalography in making predictions about product choices, and the efficacy of neurophysiological and behavioral methods...
awhat ?? 什么执行 [translate] a我很喜欢月饼,我觉得它很好吃 I like the moon cake very much, I thought it is very delicious [translate] a• Conveyors • 传动机 [translate] aThe objective of this special issue of the European Journal of Marketing was to [translate] ...
aWhile a valid argument, a more powerful argument is the acceptance by the European Journal of Marketing to devote a special issue to sport marketing. 当有效辩论,有威力的辩论是采纳由致力一个特别问题的行销欧洲学报于体育行销时。[translate]
Vietnam: Political Economy, Marketing System four commentaries that comprise the scholarly contributions to the first special issue of the Journal of Macromarketing to feature research on a single ... Clifford J. Shultz, II - 《Journal of Macromarketing》 被引量: 14发表: 2012年 Anti-consumption ...
special issue ofjournal of the academy of marketing science on "evolving to a new dominant logic for marketing: continuing the debate and dialogue"doi:10.1177/009207030603400225R. F. Luschjournal of the academy of marketing science
Read the latest articles of International Journal of Research in Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature
JMM Special Issue: JMM Special Issue: Harnessing the Power of Imagination for Good: Marketing Spells, Consumers’ Fantasies and Dreams of a Better World. (Deadline 1 September 2025). Guest Editors: Teresa Pereira Heath & Elizabeth Nixon The post Harnessing the Power of Imagination for Good appea...
Issue 6 2016 Role of relationships and networks in radical innovation Issue 5 2016 Issue 4 2016 Issue 3 2016 Business, Industrial Marketing and Uncertainty Issue 2 2016 Issue 1 2016 Volume 30 Issue 8 2015 The Special Issue for 29th Industrial Marketing and Purchasing Group Conference ...
Issue 3 September 2017 Issue 2 June 2017 Special Issue: Academy of Marketing Conference 2016: Radical Financial Services Marketing Issue 1 March 2017 Volume 21 March - December 2016 Issue 4 December 2016 Issue 3 September 2016 Issue 2 June 2016 Special Issue: Academy of Marketing Conference ...