This is a review of four articles published in the JGSMS 2019 special issue on Marketing Management in International Contexts. All papers published in this special issue were peer-reviewed, with oversight from the authors of this document in the role of Guest Editors. Three articles examine ...
Marketing science in a postmodern world: introduction to the special issue Provides an introduction to the Special Issue by discussing the nature of marketing science in a postmodern world. Argues that science needs marketing more... Brown,Stephen - 《European Journal of Marketing》 被引量: 123发...
special issue ofjournal of the academy of marketing science on "evolving to a new dominant logic for marketing: continuing the debate and dialogue"doi:10.1177/009207030603400225R. F. Luschjournal of the academy of marketing science
Although recent Marketing Science editorials (e.g., Shugan 2002) suggest that competitive responsiveness is only a part of a comprehensive competitive marketing strategy, it remains a vital part. For that reason and many others, Marketing Science is particularly proud of this special issue edited ...
The task of peer review is vital to the health of science, but all too often goes unremarked. For this special issue, submissions were reviewed by members I am pleased to introduce this Theme Issue documenting some of the best papers presented at the International Workshop on Biologically Inspi...
The Journal of the Academy of Marketing Science is devoted to advancing the science and practice of marketing through research-based articles. Serves as a ...
This special issue contains articles based on selected papers presented at the 11th EMAC Regional Conference hosted by the Faculty of Economics & Business, University of Zagreb, Croatia in 2020, under the umbrella theme “Challenging the status quo in marketing research.” Following the double-blind...
Read the latest articles of International Journal of Research in Marketing at ScienceDirect.com, Elsevier’s leading platform of peer-reviewed scholarly literature
Journal of the Academy of Marketing Science Call for Papers for a Special Issue on 'International Competitiveness' What makes some organizations more competitive than others in the international marketplace? Is the "international competitiveness" of these organizations ... GTM Hult,A Hoekman - 《Journ...
The term 'ideology'was coined in 1796 by Destutt de Tracy in 1796 to refer to 'the science of analysing ideas'(Venard, 2001: ... D O'Reilly - 《Marketing Theory》 被引量: 11发表: 2006年 Branding the city through culture: Istanbul, European Capital of Culture 2010 As cities compete ...