Challenges and new research avenues in marketing science. International Journal of Research in Marketing, 1(4), 249-261.Simon, H. (1984). Challenges and new research avenues in marketing science. International Journal of Research in Marketing, 1(4), 249-261. Retrieved at April 10, 2016, ...
7 video marketing challenges and how to overcome them Video marketing can require special equipment and know-how. Yet, smartphones, AI and social media have made it more accessible to the average marketer. Continue Reading By Tim Murphy Definition 21 Nov 2024 What is a chief experience off...
Innovation: Context and Dimensions How we understand innovation is dependent on the perspective from which it is viewed and applied. From the vantage point of business and marketing the primary concerns and challenges center around identifying viable new product directions and then executing the developm...
Artificial Intelligence (AI) has revolutionized many industries, including digital marketing and SEO. While AI brings numerous benefits, it also poses significant challenges and risks. In this article, we’ll explore the dark side of AI and how it can sabotage your SEO efforts. Automated Content ...
Committing to dive deeper—to not just understand the barriers and challenges that exist today—but examine why they’re there, and then commit to removing them. Being inclusive in all aspects of what we do, how we show up, and the technologies we build. ...
Mystic Advertising is one of the very popular digital marketing agencies in Dubai known for its turnkey solutions to the digital challenges of organizations from various sectors. They cater to clients all around the globe and see to it that impeccable digital strategies are implemented with precision...
We should highlight diversity, along with a common human value that most people share, such as coming-of-age challenges, love of family, desire for success, community, having opportunities, or even the love of music or dance. Then, we not only make the edge of a community feel understood...
Includes the full proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress? Provides cross-cultural research in the field of marketing with international implications Explores various marketing issues that affect and influence today’s emerging markets Part of the book series:...
Carestream Health adapted to the challenges of the pandemic by creating virtual spaces called Virtual Hospital and Virtual NDT (non-destructive testing). These virtual spaces allow them to showcase their solutions in an immersive environment that mimics real-life settings where their customers would ...
The chapter then discussed banks' marketing strategy in the context of today's digital banking market, with emphasis on cross-selling and its related benefits and organizational challenges. Finally, the chapter covered the banking industry shift towards in-memory event-driven architectures which enable...