2023年9月的Journal of Marketing 有8篇文章,包含的主题有设计营销、产品形式创新战略、订阅盒、财务脆弱性、营销语言、糖含量、集体目标说服、句法在营销中作用等。小编现将论文摘要速递给您,请查收~ 目录 Research Articles 1. Marketing by ...
2023年7月的Journal of Marketing 有8篇文章,包含的主题有支付决策、语音技术、慈善捐赠、产品评论、品牌收购、程序采用、二次销售、公司内幕销售等。小编现将论文摘要速递给您,请查收~ 目录 Research Articles 1. Before or After? Th...
摘要:This article analyzes the nature and temporal change of conceptual contributions in marketing scholarship with two complementary studies. First, based on a computer-aided text analysis of 5,922 articles published in the four major marketing journals between 1990 and 2021, the authors analyze how...
Italian Journal of Marketingpublishes original articles that offer theoretical contributions and methodological rigor on any aspect of marketing. Aims to identify academic marketing research relevant for decision-makers in profit and not-for-profit institutions. Welcomes contributions for critical reflection ab...
The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders around the world. It is the premier outlet for substantive marketing scholarship. Since its founding ...
Most Cited Journal of Interactive Marketing ArticlesJournal of Interactive Marketing
Journal of Marketing 《市场营销杂志》 - 上海商学院图书馆.ppt,* * * * * * 研究基金项目 申请基金指南 项目管理、研究方法指南 国际同行 联系平台 国际会议信息 Research Zone-学者园地 Research Zone- Research Connections 国际期刊投稿简介 1、论文准备阶段 2、论文评
Journal of Marketing 《市场营销杂志》 - 上海商学院图书馆.ppt,* * * * * * 研究基金项目 申请基金指南 项目管理、研究方法指南 国际同行 联系平台 国际会议信息 Research Zone-学者园地 Research Zone- Research Connections 国际期刊投稿简介 1、论文准备阶段 2、论文评
根据第一段的“The paper, published in May by the Journal of Marketing Research, analyzed purchases made from a single large European retailer and found that free shipping did encourage customers to buy more. But it also increased purchases of items that historically have higher return rates…Thus...
We discuss the effects of COVID-19 on consumer behaviour and elaborate on the consequences of this disruption for marketing strategies and marketing polici