The article analyzes static research on the specifics of the formation and cost recovery of Internet marketing activities of small businesses. It is concluded that the aggregate issuance of online trading platforms provides small businesses with an alternative to the complete adoption of marketing risks...
Are you ready to supercharge your article marketing strategy? Look no further! We’re here to share some fantastic ways you can utilize PLR (Private Label Rights) content to take your content marketing game to the next level. Let’s dive right in!
This article presents information on "European Journal of Marketing." Subscribers to this journal benefit from access to a fully searchable information resource. Online service of "European Journal of Marketing," is enhanced with a wealth of features to meet the need for fast, effortless, and ...
2023年7月的Journal of Marketing 有8篇文章,包含的主题有支付决策、语音技术、慈善捐赠、产品评论、品牌收购、程序采用、二次销售、公司内幕销售等。小编现将论文摘要速递给您,请查收~ 目录 Research Articles 1. Before or After? Th...
Online influencer marketing (OIM) has become an integral component of brands’ marketing strategies; however, marketers lack an adequate understanding of its scope, effectiveness, and potential threats. To fill this gap, this article first describes the phenomenon’s background, defines OIM, and deli...
Surname, initials (year), "title of article",journal name, volume issue, page numbers. e.g. Capizzi, M.T. and Ferguson, R. (2005), "Loyalty trends for the twenty-first century",Journal of Consumer Marketing, Vol. 22 No. 2, pp.72-80. ...
article was first made available online will be carried over. Please be aware that, although articles in press do not have all bibliographic details available yet, they can already be cited using the year of online publication and the DOI, as follows: author(s), article title, Publication (...
but they are more effective if it pertains to resource-undemanding products. Furthermore, the effects are stronger among consumer segments that experience more work–life conflict in general. With this initial application of...
In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by me... V Roblek,A Bertoncelj - 《Amfiteatru Economic》 被引量: 12发表: 2014年 Using Stakeholder Marketing and Social Responsibility for Ne...
Generative AI (Gen AI) is shaping the future of marketing. In the next decade, Gen AI will influence how marketers interact and communicate with customers,