An introduction is presented in which the editor discusses various reports within the issue on topics including the use of neuroscience methods in marketing research, the use of electroencephalography in making predictions about product choices, and the efficacy of neurophysiological and behavioral methods...
research and practice." Journal of Marketing Communications, Special Issue: Word of MouthComparative Study', Journal of Marketing Communications 4/2 (1998), 115-28. 40. Quester et al. (note 39). 41. S. Townley, D. Harrington and N. Couchman, `The Legal and Practical Prevention ofPel...
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This article provides observations on the state of the art in marketing research during 1987–1997. As such, it updates the earlier state-of-the-art review by Malhotra (1988), which won theJournal of the Academy of Marketing Science (JAMS)Best Article Award. The primary thrust of articles p...
Journal of Marketing ResearchSSCIPubMedAJJCR:Q1中科院1区 发文量5,197 被引量435,239 影响因子(2023)5.770 主办单位:SAGE PUBLICATIONS INC 出版地区:United States 出版周期:双月刊 别名:市场研究杂志 国际标准连续出版物号:ISSN0022-2437 创刊时间:1964年 ...
Official Journal of the European Marketing AcademyThe International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners. IJRM aims to contribute to the marketing discipline by providing high-quality, original research … View fu...
Read latest issue More from International Journal of Research in Marketing 19 February 2024 19 January 2024 Announcement: IJRM Co-Editors View all news More opportunities to publish your research: Browse open Calls for Papers Special issues and article collections ...
Barwise, Patrick. 1993. “Brand Equity: Snark or Boojum?”International Journal of Research in Marketing10(March):93–104. ArticleGoogle Scholar Beatty, Sharon E. and Lynn R. Kahle. 1988. “Alternative Hierarchies of the Attitude-Behavior Relationship: The Impact of Brand Commitment and Habit....
JOURNAL OF MARKETING RESEARCH《市场营销研究杂志》 国际标准刊号:ISSN 0022-2437/EISSN 1547-7193 核心类别:SSCI(2022版), 外文期刊, 投稿网址:mc.manuscriptcentral.com 期刊网址:journals.sagepub.com/ho 期刊简介:JOURNAL OF MARKETING RESEARCH《市场营销研究杂志》(双月刊)。JMR is a broad-based journal that...
This special issue of the Journal of Macromarketing will focus on research methodologies for investigating macromarketing issues. The purpose of the call for papers is to highlight the methodological issues associated with investigating macromarketing phenomena. While the majority of marketing research involv...