Jennifer Aaker developed a specialized brand personality scale, the five dimensions of the scale being sincerity, excitement, competence, sophistication, and ruggedness. This study focused on measuring the brand personality of selected brands of mobile and exploring the model validity of Jennifer Aaker'...
Dimensions of Brand Personality Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the "Big Five" dimensions, ... JL Aaker - 《Journal of Marketing Research》 被引量: 7399发表: 1997年 Gender Dimensions of Brand Personality...
Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which ...
文档标签: Dimensions of brand personality Jennifer L Aaker JMR 464646 系统标签: jmr aaker jennifer personality dimensions brand Reproducedwithpermissionofthecopyrightowner.Furtherreproductionprohibitedwithoutpermission.DimensionsofbrandpersonalityJenniferLAakerJMR,JournalofMarketingResearch;Aug1997;34,3;ABI/INFORMGl...
Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of...
Jennifer Aaker developed a specialized brand personality scale, the five dimensions of the scale being sincerity, excitement, competence, sophistication, and ruggedness. This study focused on measuring the brand personality of Colgate brand and exploring the model validity of Jennifer Aaker's Brand ...