To choose a brand with the 'right' personality characteristics helps the consumer to develop a visible and a unique representation of him/herself as suggested by Ligas, 2000; Fournier, 1991. Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Colgate Brand focused on measuring...
Dimensions of Brand Personality Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the "Big Five" dimensions, ... JL Aaker - 《Journal of Marketing Research》 被引量: 7399发表: 1997年 Gender Dimensions of Brand Personality...
Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which ...
DimensionsofbrandpersonalityJenniferLAakerJMR,JournalofMarketingResearch;Aug1997;34,3;ABI/INFORMGlobalpg.347
Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of...
(2008), "Measurement and validity of jennifer aaker's brand personality scale for colgate brand", Vikalp, Vol. 33 No. 3, pp. 49-61.Thomas, Bejoy John, and P. C. Sekar (2008) "Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Colgate Brand," Vikalpa: The ...