Dimensionsofbrandpersonality JenniferLAaker JMR,JournalofMarketingResearch;Aug1997;34,3;ProQuestPsychologyJournals pg.347 Reproducedwithpermissionofthecopyrightowner.Furtherreproductionprohibitedwithoutpermission. Reproducedwithpermissionofthecopyrightowner.Furtherreproductionprohibitedwithoutpermission. Reproducedwithpermission...
By referring to research on the measurement of the Big Five personality factors, this article investigates measurement characteristics of brand personality (BP) dimensions. The authors apply a meta-analysis and investigate the intercorrelations and reliabilities of the BP dimensions of Sincerity, ...
Aaker(1997)在《Dimensions of Brand Personality》中将品牌个性定义为“the set of human characteristics associated with a brand”,即“与品牌相关联的一组人类性格特征”,这个定义普遍受到认可。 品牌个性可以通过多种途径使得品牌更为强大。首先,它有助于创造自我表达利益,为顾客提供表达个性的工具;第二,正如人的...
Reproduced with permission of the copyright owner. Further reproduction prohibited without of brand personalityJennifer L AakerJMR, Journal of Marketing Research; Aug 1997; 34, 3; ProQuest Psychology Journalspg. 347Reproduced with permission of the cop
Aaker's (1997) Brand Personality Scale was validated for a variety of consumers and products, and was generally made up of positive dimensions (e.g. sincere, rugged, competent, sophisticated) and proposed that a good image was ... J Power 被引量: 2发表: 2005年 Developing a Sense of Hum...
Jennifer Aaker的品牌个性维度架构(Brand Personality DimensionsFramework),运用五个核心尺度来描述和测量品牌的“个性”,每个尺度又勾勒出一系列更为具体的剖面。 品牌个性维度架构通过在品牌性与人性之间建立类推,实现对品牌性格特征的描述。 五个核心维度及其细分剖面 ...
aa large number of brand personality items for 30 brands 正在翻译,请等待...[translate] aWedel 2008). The questions were split across three groups[translate] aone-third of the brands for each category (with one[translate] aassessed brand personality on the 15 key items that Aaker[translate]...
aEkinci and Hosany define destination personality as "the set of personality traits associated with a destination",adapting Aaker's brand personality terminology. Ekinci和Hosany定义了目的地个性作为“套个性特征与目的地相关”,适应Aaker的品牌个性术语。[translate]...
Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of...
and Mattila A.S., A reexamination of the generalizability of the Aaker brand personality measurement framework, Journal of Strategic Marketing, 11(June) 77-92 (2003)Austin, J.R., Siguaw, J. and Mattila, A. (2003), "A re- examination of the generalizability of the Aaker brand ...