Aaker's brand personality scale is not universal – Explanation and reasons for bikes in India Brand Personality as a metaphor has been topic of interest for scholars especially after Aaker's influential work. This study is an empirical comment on ge... VK Bishnoi,A Kumar - 《Journal of Mark...
brand personality scalevalidity of brand personalityAakerbrand personality traitsBrand Personality as a metaphor has been topic of interest for scholars especially after Aaker's influential work. This study is an empirical comment on generalization of brand personality scale for bikes in India. The ...
(2008), "Measurement and validity of jennifer aaker's brand personality scale for colgate brand", Vikalp, Vol. 33 No. 3, pp. 49-61.Thomas, Bejoy John, and P. C. Sekar (2008) "Measurement and Validity of Jennifer Aaker's Brand Personality Scale for Colgate Brand," Vikalpa: The ...