Reproducedwithpermissionofthecopyrightowner.Furtherreproductionprohibitedwithoutpermission.DimensionsofbrandpersonalityJenniferLAakerJMR,Journalo..
Dimensions of brand personality - PorterAaker, Jennifer L
Dimensions of Brand Personalitydoi:10.2139/ssrn.945432Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the Big Five dimensions, and expSocial Science Electronic Publishing
营销诊断part 04-2 dimensions of Brand personality Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Dimensions of brand personality Jennifer L Aaker JMR, Journal of Marketing Research; Aug 1997; 34, 3; ABI/INFORM Global pg. 347 ...
作者: JL Aaker 摘要: Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the "Big Five" dimensions, and explore the meaning of each dimension, no parallel research has been conducted in consumer behavior on brand personality...
DimensionsofBrandPersonality JenniferAaker(1997) JournalofMarketingResearch,Vol.34,pp.347-356. Summary Keyquestion:品牌个性(BrandPersonality)的定义和测量品牌个性的五维度尺度 Method:因子分析,主成分分析, Mainpoint: 本文介绍了品牌个性(BrandPersonality)的定义和测量纬度, ...
Jennifer Aaker的品牌个性维度架构(Brand Personality DimensionsFramework),运用五个核心尺度来描述和测量品牌的“个性”,每个尺度又勾勒出一系列更为具体的剖面。 品牌个性维度架构通过在品牌性与人性之间建立类推,实现对品牌性格特征的描述。 五个核心维度及其细分剖面 ...
J.L. Aaker Dimensions of brand personality J Mark Res (1997) A. Allred et al. Measuring images of developing countries: a scale development study J Euro-mark (1999) S.E. Asch Forming impressions of personality J Abnorm Soc Psychol (1946) R. Batra et al. The brand personality component ...
First, the targets of warmth and competence stereotypes are not just groups, but also nations (Bergsieker, Leslie, Constantine, & Fiske, 2012; Cuddy et al., 2009), animals (Sevillano & Fiske, 2016), and even brands (Aaker, Garbinsky, & Vohs, 2012, Kervyn, Fiske, & Malone, 2012). ...
Testing the role of sport event personality on the development of event involvement and loyalty Thepurposeofthispaperistotest:theapplicabilityofAaker's(1997)brandpersonalitymodelinthecontextofmountainrunningraces;andtheinfluenceofeventpersonalityoneve... Kostas,Alexandris - 《International Journal of Event ...