Reproducedwithpermissionofthecopyrightowner.Furtherreproductionprohibitedwithoutpermission.DimensionsofbrandpersonalityJenniferLAakerJMR,Journalo..
营销诊断part 04-2 dimensions of Brand personality Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.Dimensions of brand personality Jennifer L Aaker JMR, Journal of Marketing Research; Aug 1997; 34, 3; ABI/INFORM Global pg. 347 ...
DimensionsofBrandPersonality JenniferAaker(1997) JournalofMarketingResearch,Vol.34,pp.347-356. Summary Keyquestion:品牌个性(BrandPersonality)的定义和测量品牌个性的五维度尺度 Method:因子分析,主成分分析, Mainpoint: 本文介绍了品牌个性(BrandPersonality)的定义和测量纬度, ...
Dimensions of brand personality - PorterAaker, Jennifer L
Dimensions of Brand Personalitydoi:10.2139/ssrn.945432Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the Big Five dimensions, and expSocial Science Electronic Publishing
Dimensions of Brand Personality 来自 Semantic Scholar 喜欢 2 阅读量: 3400 作者: JL Aaker 摘要: Although a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the "Big Five" dimensions, and explore the meaning of each dimension, no ...
of the study show that some dimensions of The Big Five constructs are significantly related to preferences on particular dimensions of brand personality. It... RC Mulyanegara,Y Tsarenko,A Anderson - 《Journal of Brand Management》 被引量: 104发表: 2009年 DIMENSIONS OF BRAND PERSONALITY IN MEXIC...
Jennifer Aaker的品牌个性维度架构(Brand Personality DimensionsFramework),运用五个核心尺度来描述和测量品牌的“个性”,每个尺度又勾勒出一系列更为具体的剖面。 品牌个性维度架构通过在品牌性与人性之间建立类推,实现对品牌性格特征的描述。 五个核心维度及其细分剖面 ...
BRAND PERSONALITY DIMENSIONS FOR THE 青云英语翻译 请在下面的文本框内输入文字,然后点击开始翻译按钮进行翻译,如果您看不到结果,请重新翻译! 翻译结果1翻译结果2翻译结果3翻译结果4翻译结果5 翻译结果1复制译文编辑译文朗读译文返回顶部 为品牌个性维度 翻译结果2复制译文编辑译文朗读译文返回顶部...
Dimensions of brand personality J Mark Res (1997) A. Allred et al. Measuring images of developing countries: a scale development study J Euro-mark (1999) S.E. Asch Forming impressions of personality J Abnorm Soc Psychol (1946) R. Batra et al. The brand personality component of brand good...