As you now know, the Aaker model is one of the foundations in helping create strong brand identity. Furthermore, it offers a unique breakdown of the different components that makeup brand identity. The model organizes these within four different quadrants: Brand as product.This quadrant comprises...
Jennifer Aaker的品牌个性维度架构(Brand Personality DimensionsFramework),运用五个核心尺度来描述和测量品牌的“个性”,每个尺度又勾勒出一系列更为具体的剖面。 品牌个性维度架构通过在品牌性与人性之间建立类推,实现对品牌性格特征的描述。 五个核心维度及其细分剖面 分别为: 真挚(实际、诚实、健康、快乐) 兴奋(大胆...
brand identitystrategiesmarketing communicationMeasurement of brand equity has posed a big challenge to the companies in the Indian fast moving consumer goods (FMCG) industry. This paper investigates the impact of brand equity on the operational performance of businesses in the Indian FMCG industry. ...
Aaker’s book “Managing Brand Equity” was his first book on branding and the book in which the Brand Equity Model is established. He also introduced the Brand Identity Model (now known as the Brand Vision Model or the Aaker Model) in his second book “Building Strong Brands.” ...
Learn how customer-based brand equity (CBBE) can be used to show how a brand’s success can be directly attributed to customers’ attitudes towards it.
aaker-model网络艾克模式网络释义 1. 艾克模式 ...ntity 品牌精髓 Brand essence 艾克模式(Aaker model) Brand identity elements Brand as product Brand as personality Bra…docin.com|基于1 个网页© 2024 Microsoft 隐私声明和 Cookie 法律声明 广告 帮助 反馈...
brand identitystrategiesmarketing communicationSurvival of brands in emerging markets depends on strategic initiatives companies take. Brand identity development is an integral part of brand management. Thisdoi:10.2139/ssrn.2020883Mohan, BijunaSequeira, A. H....
网络释义 1. 艾克模式 ...ntity 品牌精髓 Brand essence艾克模式(Aaker model) Brand identity elements Brand as product Brand as personality Bra… docin.com|基于 1 个网页
Jennifer Aaker developed a specialized brand personality scale, the five dimensions of the scale being sincerity, excitement, competence, sophistication, and ruggedness. This study focused on measuring the brand personality of Colgate brand and exploring the model validity of Jennifer Aaker's Brand ...
Brand identityProduct managementBrand managementUnited KingdomPurpose – Since publication, Aaker and Keller's seminal paper on brand extensions has received acclaimed support and criticism. This paper aims to return to the original work and extend the frameworks presented to brand alliances. The study...