Measurement of brand equity has posed a big challenge to the companies in the Indian fast moving consumer goods (FMCG) industry. This paper investigates the impact of brand equity on the operational performance of businesses in the Indian FMCG industry. The research study adopts descriptive and ...
Join us for a fascinating conversation with David Aaker, who is often hailed as “the father of modern branding”. He is also Vice Chairman at Prophet, a brand strategist, and author of eighteen books including "The Future of Purpose-Driven Branding". In this episode, David discusses the im...
Summary: Brand Leadership David Aaker And Erich Joachimsthaler
David Aaker 02.Consumer Evaluations of Brand Extensions外文翻译.pdf,Consumer Evaluations of Brand Extensions Author(s): David A. Aaker and Kevin Lane Keller Source: Journal of Marketing, Vol. 54, No. 1 (Jan., 1990), pp. 27-41 Published by: American Marke
Creating a strong brand. Labor and social security of China Publishing House, 2004. 翻译结果4复制译文编辑译文朗读译文返回顶部 [the US] David (David Aaker) create strong brands . . China Labor and Social Security Press, 2004. 翻译结果5复制译文编辑译文朗读译文返回顶部 (Beautiful) David · Acher...
品牌组合策略 Brand Portfolio Strategy David A Aaker 英文原版 分享配送 至 选择地区查看预计配送信息 快递:5元起 服务线下门店 · 收货后结算 选择 货源地;发货地 商品评价 暂无评价 该商品所属店铺评价 查看全部 正品(52) 质量很好(44) 物流很快(17) 坚固耐用(9) 包装很好(8) 很划算(7)...
theory.Based on David Aaker's theory,an analysis has been done from the perspective of product itself,brand organization background,brand personality and brand symbol.A theoretical model of establishing agricultural industrialization brand on the basis of safety and low-carbon environment has been ...
大卫·A·Aaker。 处理的商标权 (M)。Free.Press 1991年。 2013-05-23 12:24:58 回答:匿名中独树一帜A·艾克。管理品牌资产 [M]。Free.Press,1991年。 2013-05-23 12:26:38 回答:匿名正在翻译,请等待... 2013-05-23 12:28:18 回答:匿名...
a[The United States] daiwei·ake (David Aaker). Creating a strong brand. Labor and social security of China Publishing House, 2010. (美国) daiwei·ake (大卫Aaker)。 创造一个强的品牌。 中国出版社辛苦和社会保险2010年。 [translate] 英语翻译 日语翻译 韩语翻译 德语翻译 法语翻译 俄语翻译 阿拉伯...
【中商原版】品牌三部曲1 管理品牌资产 英文原版 Managing Brand Equity David A Aaker 作者:David A Aaker出版社:Free Press出版时间:1991年09月 手机专享价 ¥ 当当价 降价通知 ¥446.00 配送至 广东佛山市 至 北京市东城区 服务 由“中华商务进口图书旗舰店”发货,并提供售后服务。