Depending on where we are in our branding and marketing journey, we might take different pieces of information away from the Aaker Model, or we might use it differently than others. Remember that this model is just a blueprint, just a guide. It is only as effective as you allow it to ...
Hailed “The Father of Modern Branding,” David Aaker is Vice Chairman of Prophet, creator of the Aaker Model, and a revered author, speaker and thought leader. SUBSCRIBE David Aaker is a recognized authority on branding and has received numerous awards for his lifetime contributions to the fie...
Aaker model of personalityThe aim of this article is to explore the limitations of the extensibility of the Aaker's brand personality framework to small and medium-sized city branding. Previous research with similar aims focused on the measurement of perceiving city brand personality dimensions from ...
Jennifer Aaker的品牌个性维度架构(Brand Personality DimensionsFramework),运用五个核心尺度来描述和测量品牌的“个性”,每个尺度又勾勒出一系列更为具体的剖面。 品牌个性维度架构通过在品牌性与人性之间建立类推,实现对品牌性格特征的描述。 五个核心维度及其细分剖面 分别为: 真挚(实际、诚实、健康、快乐) 兴奋(大胆...
David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. ...
Managing brand equity: Capitalizing on the value of a brand name: David A. Aaker, The Free Press, New York (1991) This study utilized Aaker's ([1991]. Managing brand equity: Capitalizing on the value of a brand name . New York: FreePress) brand equity model as ... GJ Longwell,AG ...
company.Thismodelcanbeusedtogettogripswithabrand’sequityandgaininsightintotherelationbetweenthedifferentbrandequitycomponentsand(future)performanceofthebrand.Apartfromthefivecomponents,themodelalsore-flectsindicators(and/orconsequences)ofthepursuedbrandingpolicy.Itgoeswithoutsayingthatbrandequitywillriseasbrandloyalty...
Learn how customer-based brand equity (CBBE) can be used to show how a brand’s success can be directly attributed to customers’ attitudes towards it.
For this study, TOMA refers to the first hospital brand that comes to the mind of a prospective patient after exposure to some type of representation of branding activities. Brand preference refers to a patient's preferred brand of a hospital or the hospital most likely to be chosen by the ...
因此,选择具有较高品牌评价且匹配度高的品牌作为联合的对 象,是使品牌联合战略能够顺利成功实施的关键。 关键词:A&K模型,品牌联合,匹配性,回归分析,消费者态度 英文摘要 ABSTRACT Inmodem marketingstrategy brand andbrand strategy is receivingincreasing attention tobusinessand academia;Especially underthewaveof glob...