During the past few years, there has been tremendous increase in advertisement expenses all over the world. Therefore, it is important to examine, to investigate and to evaluate the performance of advertisement to reach organizations' objectives. This paper presents an empirical investigation using ...
CONSUMER behaviorREAL propertyNATIONAL Housing Corp.ADVERTISINGThe article examines the influence of advertisement elements--namely television, radio, print media and online advertisements--on consumers' buying behaviour of real estate products in Tanzania, using evidence of the National Housi...
1.Media Effects:Theoretical Testifying of the Concept of Media;传播效果:假设性效果观的理论确证 2.Research on Communication Effects of the Radio Broadcasting in Public Crises广播在公共危机事件中的传播效果研究 3.Communicational Impact on Fear Appeal of Commonweal Advertisement恐惧诉求在公益广告中的传播效...
Another effect of advertising is educating consumers about specific products or services.This can be part of the persuasion written in an ad.In an advertisement,a company can influence possible buyers by showing how the product works and how it can solve the problems they face or a...
1.Media Effects:Theoretical Testifying of the Concept of Media;传播效果:假设性效果观的理论确证 2.Research on Communication Effects of the Radio Broadcasting in Public Crises广播在公共危机事件中的传播效果研究 3.Communicational Impact on Fear Appeal of Commonweal Advertisement恐惧诉求在公益广告中的传播效...
KY Shim,MK Youn - 《Journal of Convergence Information Technology》 被引量: 1发表: 2013年 Research on the Impact of Advertisement on Consumer Behavior Marketers use various media platforms to influence consumer behavior and maintain customer loyalty in the market. In this connection, it is imperati...
This study investigated the hypothesis that the association between prospect status and exposure to print advertising decreases as advertisement size increases. Two definitions of prospect status were used. First, the distinction was made between users and non-users of the type of product which the ad...
Consumer's BehaviorTendency to RepurchaseTendency to Recommend to OthersCompanies aim to win customers loyalty by establishing long-term relationship with them. Relationship Marketing techniques as the marketing execution arms secure the existing customer retention and meet customers' needs and win their ...
AdvertisementdesigneffectonconsumersCONTENTSIIntroduction...1IIAdvertisingstrategyofappealingandattention...1IIIBrandDesign...
The need to ascertainif the influence of the external stimuli affects consumer reception of theadvertisement message 1.3Objective of the Study The main objective of the study is to find out the effect of advertising on the sale volume of Beverages in Awka metropolis ...