IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR AND ATTITUDE WITH REFERENCE TO CONSUMER DURABLESon this homogenization process, however, are stronger in the United States than in other parts of the world (Alden et al., 1999), who analyzed the representation of global consumer culture in advertising, ...
An advertising that could persuade the consumer... A Primandini - 《Empathy Jurnal Fakultas Psikologi》 被引量: 1发表: 2013年 Digital Marketing in the Context of Consumer Behaviour in the ICT Industry: The Case Study of the Slovak Republic In Slovakia, a significant increase in spending on ...
PurposeThis article proposes two studies to demonstrate the impact of three dimensions of perceived experiential advertising 鈥 cognitive/affective/sensory advertising, relate advertising and behavioural advertising 鈥 on consumer behaviour (brand credibility, affective commitment and emotions) in the ...
高分范文: It is true that we are increasingly surrounded by advertising by companies that want to sell us their products. To some extent I agree that advertising has an impact on sales, but I would also argue that we do need most of the goods that we buy. In conclusion, while advertisin...
题目:Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree? 范文: It is true that we are increasingly surrounded by advertising by companies that want to sell...
However, children have been found to be particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of consumer policy. Two important aspects have to be considered in this task. First, advertising affects judgements and behaviour not ...
The purpose of this study is to explore the effect of consumer self-concept clarity and materialism on consumers' self-brand connection and communal-brand connection as well as purchase intention in the context of ethnically matched, mismatched, or multi-ethnic advertising. The results showed that ...
THE INFLUENCE OF DIGITAL MARKETING AND SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR Digital marketing and social media marketing play an essential role in shaping consumer buying behaviour. The spread of technology has created new opportun... B Antczak - 《Journal of Modern Science》 被引量:...
The Impact Of Online Sponsored Search Advertising On Consumer And Seller Strategies (2005). The impact of online sponsored search advertising on consumer search and purchase behaviour. Proceedings of the Twelfth Conference on Information ... A Animesh - Dissertations & Theses - Gradworks 被引量: 2...
V Zabkar,M Hosta - 《International Journal of Consumer Studies》 被引量: 46发表: 2013年 Willingness to act and environmentally conscious consumer behaviour: can prosocial status perceptions help overcome the gap? Green marketing has not shown expected results in recent years in terms of real chang...