学术研究:“Television advertisements significantly influence consumer behaviour.”(电视广告显著影响消费者行为。) 三、语言特点与使用建议 简洁性:在需要快速传达信息时(如标题、标语),优先使用“ad”。例如:“Job ad: Marketing Manager”(招聘广告:市场经理)。 专业性:在强调行业规范...
In fact, this was to relate the influence of Advertising Creativity on Communication Effect and Purchase Behaviour of consumers. As an aid to the reader, the research problem and reviews have the used various methods used in the study. It is an accepted fact that all ads do not work and ...
CONSUMER behaviorREAL propertyNATIONAL Housing Corp.ADVERTISINGThe article examines the influence of advertisement elements--namely television, radio, print media and online advertisements--on consumers' buying behaviour of real estate products in Tanzania, using evidence of the National Housing...
The aim of an advertisement is to target a group of consumers and generate sales .In support to the latter; the celebrities are chosen carefully to reach out to the targeted group that will influence positive consumer’s behaviour towards the brand. The Goal and language of advertising ...
The Influence of Personality Traits on Consumer Impulsive Buying Behaviour the personality traits influence on consumer impulsive buying behaviour as it will help to create opportunities of doing business and dealing with customers. ... K Gangai,R Agrawal - 《Wgsrn Feminist Psychology & Behavioral Stu...
A survey in Lokoja metropolis discovered that, the expectations of consumers of beauty care products are beauty, freshness, youthfulness, protection and confidence; and that advertisement largely influence consumer's behaviour to beauty care products. Key Words: Advertisement; Advertising; Beauty care ...
A study on the influence of using celebrity endorsements on consumer buying behaviour in Tamil Nadu, India This study was based on empirical approach. A convenience sample of 200 students from various colleges in Coimbatore region. The objective of the study is (1) to study the factor that ...
The Advertising Industry and Its Influence on Us. The advertising industry has a tremendous influence in the way the American people think. It\'s something that we don\'t even understand completely because of how much it happens. We need to understand how we are being shown what to do by...
Free Essays from Bartleby | Advertisement Analysis Essay Throughout our lives, we’re constantly coming upon advertisements. As you watch TV, listen to the...
intention. Based upon the previous literature's utility and relevance of SOR in investigating the association between external factors and consumer response in the form of behavior, the present study applied the SOR model in evaluating the advertisement influence on investor investment behavior (see ...