The study explores that a creative and well executed advertisement has always a great impact on the buying trends and the purchasing behaviours of the consumers. At the same time quality of the of the product and price are also included with their strong impact on buying behaviour of consumer....
An Impact of Product Advertisement and Celebrity Endorsement on Consumer Buying Behaviour and Building Brand Image - A Study among Professional Students. All of us are consumers. We consume things of daily use, we also consume and buy these products according to our needs, preferences and buying ...
Purpose: The study contributes to multi-disciplinary research on social media by empirically examining the impact of social media on the buying behaviour o... MS Dayal 被引量: 0发表: 0年 IMPACT OF INTEREST BASED ONLINE ADVERTISEMENT ON CONSUMER BUYING BEHAVIOR Online advertising, also called Inter...
Gerlich M (2023) The Power of Virtual Influencers: Impact on Consumer Behaviour and Attitudes in the Age of AI. Adm Sci 13(8):178. https://doi.org/10.3390/admsci13080178 Article MATH Google Scholar Huang Q.Q, Qu H.J, Li P (2022) The influence of virtual idol characteristics on ...
Theories of Consumption & Consumer Behaviour: Social, Economic, and Cultural Perspectives← Prev RelatedArticles Consumer Behaviour Stages in Consumer Decision Making Process MSG Team February 12, 2025 Consumer Behaviour Theories of Consumption & Consumer Behaviour: Social, Economic, and Cultural Perspectives...
Impact of Online and Conventional Advertisement on Consumer Buying Behaviour of Branded Garments This paper aims to highlight the impact of online and conventional advertisement on consumer buying behaviour of branded garments. Advertising had recognized itself as an important selling media and without adv...
(2012) indicated habitual behaviour toward social media activities, habit is another that both entertainment and informativeness have a significant impact factor from the UTAUT2 presented in the current study model. How- on the value of social media ads and TV ads. Another significant re- ...
Gamification entails integrating game design elements, including rewards, points, competition, and interactive challenges, into non-game contexts to engage and motivate individuals. In the context of green consumption, gamification can encourage individu
Null hypothesis was that there is no negative impact of DITC promotions on certain patient behaviour. The hypothesis was tested using one sample t test. The chapter shows that according to Indian physicians, direct to consumer promotion has negatively impacted the process of patient behaviour and ...
PurposeThis article proposes two studies to demonstrate the impact of three dimensions of perceived experiential advertising 鈥 cognitive/affective/sensory advertising, relate advertising and behavioural advertising 鈥 on consumer behaviour (brand credibility, affective commitment and emotions) in the ...