Being informed about customer reactions, especially when they are exposed to online advertising, requires comprehensive knowledge of consumer motives. Reacting and displaying a given behavior is based on the reasons or motives that led a customer to the Web. In this chapter, the authors will ...
First of all, this advertising strategy greatly reduces the risk of advertising sparse. Because different media are used and different forms are used to publicize products, different types of consumers are able to receive advertising information, so that the advertising effect is obvious and avoid th...
It is proposed that consumers perceive advertising costs as deviations from expectations about typic... A Kirmani - 《Journal of Consumer Research》 被引量: 363发表: 1990年 How Social-Cause Marketing Affects Consumer Perceptions Case studies suggest that companies including Avon, Stonyfield Farm and ...
Some people say that advertising has positive economic effects. Others think it has negative social effects because it will make people feel dissatisfied with who they are and what they have. Discuss both these views and give your own opinion. Give reasons for your answer and include any relevan...
How regulation affects the consumer.How regulation affects the consumer.Recommends that the American consumer will have to become more involved in the regulatory process as a matter of simple self-preservation. Three rules to remember when thinking about regulations; Categorizing regulations in terms of...
According to an article in the Journal of Advertising Research, brands that reduced advertising spend during recessions decreased sales revenue once the economy picked up. If history shows that brands that continue to market during down times will likely come out ahead, what are the rules of ...
This research examined how attachment affected the peer influence on adolescent consumer behavior. Results showed that attachment toward family and toward peers emerged together. Adolescent attachment anxiety strengthened the peer influence in consumption while attachment avoidance weakened the peer influence. ...
Moreover, explicit product placement had better advertising effectiveness; video advertisements have better advertising effectiveness on the consumers with a ... YF Lai,CY Lai,HS Chiang 被引量: 0发表: 0年 Exploring Consumer Behavior with Respect to Memberships Marketing organizations utilize membership ...
Her research focuses on the advertising effects in the interrelated contexts of digital technologies and culture. From this perspective, she investigates the mechanisms through which advertising affects information processing, consumer behavior, and brand building at the intersection of digital media and ...
Businesses may use marketing and advertising techniques to get consumers to shift their focus from price to other factors, such as product offerings, benefits, and other values. This is common in the travel, tourism, and hospitality industries. Airlines will generally charge more for certain flights...