The objective of this research is to help reconcile the mixed findings on the effect of vape advertising campaigns on consumers' vaping tendency. In a meta-analysis of 43 papers (140 studies, with 77,452 observations; 33% women, 67% men; Mage = 30.5 years), this re...
How do consumers' perceptions of a provider's stance on a social issue affect their intentions to patronize that provider? Drawing on research on public op... Sankar,Sen,and,... - 《Journal of Consumer Psychology》 被引量: 36发表: 1996年 How does visual merchandising in fashion retail stor...
Logo designs are a prominent feature of direct and indirect communication medium ranging from packaging, promotional materials, and advertising to uniforms, business cards, and letterheads. The visual aspects of logo and branding attitude have received little attention on how they might be used to st...
The relevant departments responsible for China’s advertising laws and regulations are aware of thevaguenessof this regulation. Because of this, the penalties for illegal advertising conduct only take effect underspecific contextsthat exhibit potential social harm or the absolute intent to mislead consume...
Explain how advertising affects a firm's average total cost (ATC) curve. Advertising Advertising is the practice of marketing a company's products or services in the market. Advertising aims at capturing the attention of potential buyers and persuading them to buy your products or service...
Answer to: What is inflation, and how does it affect consumers? Is inflation always bad? Describe a situation where inflation is positive. By...
In the United States, direct-to-consumer advertising (DTCA) has grown rapidly to promote prescription medications, including analgesics. Few studies in the... Y Liu,WR Doucette - 《Current Pain & Headache Reports》 被引量: 6发表: 2008年 How Does Direct to Consumer Advertising Affect the Stigm...
How Does Technology Influences Customer Satisfaction? When consumers pay for your services, they have a right to expect them to be quick and easy. Customers have high expectations and will ask a lot of questions as a result of ongoing technological innovation: ...
rumours and negative past experiences on brand hate and its effect on negative word of mouth, public complaining and desire for revenge. The study also seeks to examine how five personality traits (extraversion, agreeableness, conscientiousness, neuroticism, and openness) affect the relationship between...
How Do Interest Rates Affect Consumers? Higher interest rates generally make the cost of goods and services more expensive for consumers because the cost of borrowing to purchase them is higher. Consumers who want to buy products such as a house or a car that require loans will pay more becau...