ATL Marketing Definition:Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition:Below-the-Line Marketing - highly targeted direct marketing focused on conversions TTL Marketing Definition:Through-the-Line Marketing - integrated ATL and BTL marketing campaigns The line is ...
一般用在广告行业里，线上项目，线下项目还有就是基本线，这个line主要是指项目的预算。atl是覆盖性的宣传策略，不管是否覆盖到非目标客户群，比如电视广告，网页广告。btl就是针对性的宣传，比如邮件，派传单，都是直接针对所指定的人。在什么文章中呢？是设计还是水文资料？知道了背景，才好翻译。这不...
http://www.linkedin.com/pulse/20141106150034-11065447-what-is-atl-btl-and-ttl-marketing只要搞清楚...
Looking to increase brand awareness and visibility? Learn all about ATL, BTL, And TTL Marketing with our Ultimate guide for 2024.
The most effective marketing strategies don't treat ATL, BTL, and TTL marketing as separate entities. Instead, they weave these approaches together to create powerful integrated marketing campaigns that engage audiences at every level. This synergy between broad-reach advertising and targeted communicatio...
Difference between ATL, BTL & TTL Marketing Campaigns What is Above the Line advertising? The acronym ATL is short for “above the line.” ATL advertising, as the name implies, uses conventional mass media to reach customers. Paid television or radio advertisements, print ads in periodicals or...
所以，也有这样的说法：ATL是“空中部队”，是“拉动”消费者接触品牌；而BTL是“地面部队”，是“推动...
Through The Line (TTL)"Through the line" refers to an advertising strategy involving both above ...
我的一开始的理解是ATL就是空中的，BTL就是地面的。援引网上的一个词条式的解读是： ATL（above- the...