ATL Marketing Definition:Above-the-Line Marketing - widespread brand-building advertising BTL Marketing Definition:Below-the-Line Marketing - highly targeted direct marketing focused on conversions TTL Marketing Definition:Through-the-Line Marketing - integrated ATL and BTL marketing campaigns The line is ...
通俗一点说,ATL是“空中部队”,主要负责“拉动”消费者接触品牌;而BTL是“地面部队”,负责“推动”消费者接触品牌。TTL则是两者结合的方式。 需要提醒的是:BTL和ATL的区别,现在已经不局限于使用媒介的不同。通常ATL负责品牌策划、整合营销与广告信息的制定;而BTL则更多利用各种新媒体与消费者进行深入的、一对一的沟...
ATL是通过大规模单项媒介沟通构建品牌，BTL是直接接触消费者个体的直接营销销售产品。网媒诞生后，这条线...
http://www.linkedin.com/pulse/20141106150034-11065447-what-is-atl-btl-and-ttl-marketing只要搞清楚...
一般用在广告行业里，线上项目，线下项目还有就是基本线，这个line主要是指项目的预算。atl是覆盖性的宣传策略，不管是否覆盖到非目标客户群，比如电视广告，网页广告。btl就是针对性的宣传，比如邮件，派传单，都是直接针对所指定的人。在
Merging ATL and BTL marketing creates a unified brand experience. When done right, it amplifies your message and maximizes your ROI. Here are a few benefits of a TTL marketing strategy: Amplifies your message:When consumers encounter consistent brand messages across multiple channels, each touchpoint...
Looking to increase brand awareness and visibility? Learn all about ATL, BTL, And TTL Marketing with our Ultimate guide for 2024.
Which one should you use? ATL, BTL, or TTL? The answer to this question depends on your business goals. If you’re looking to reach a wide audience quickly, then above the line marketing may be the best option. However, if you’re looking to build relationships with potential customers ...
所以，也有这样的说法：ATL是“空中部队”，是“拉动”消费者接触品牌；而BTL是“地面部队”，是“推动...
我的一开始的理解是ATL就是空中的，BTL就是地面的。援引网上的一个词条式的解读是： ATL（above- the...