1 Aaker’sBrandEquitymodel Typeofmodel:Brandmodel(structuremodel) Author(s):D.Aaker Domain:Brand-addedvalue/brandequity Figure1:Aaker’sBrandEquitymodel InhisBrandEquitymodel,DavidA.Aakeridentifiesfivebrandequitycompo- nents:(1)brandloyalty,(2)brandawareness,(3)perceivedquality,(4)brand associationsan...
aaker's brand equity model 星级: 3 页 David Aaker 01.muji 星级: 2 页 Managing brand equity Capitalizing on the value of a brand name David A. Aaker. New York The Free Press, 1991. 299 pages, ￡24 星级: 1 页 Managing brand equity Capitalizing on the value of a brand name Dav...
Learn how customer-based brand equity (CBBE) can be used to show how a brand’s success can be directly attributed to customers’ attitudes towards it.
(2007). DISCRIMINANT ANALYSIS OF AAKER`S BRAND EQUITY MODEL ON TOP-OF-MIND AWARENESS/BRAND PREFERENCE CONGURENCE IN PROSPECTIVE. ProQuest Dissertations and Theses , N/A.Bohrer, Monty F. (2007) Discriminant analysis of Aaker's brand equity model on top-of-...
This study utilized Aaker's ([1991]. Managing brand equity: Capitalizing on the value of a brand name . New York: FreePress) brand equity model as ... YK Seock,A Turner - 《International Journal of Fashion Design Technology & Education》 被引量: 0发表: 2022年 Influence of the Internet...
In this model, the measurement of brand value is of manage 而图1建议品牌描述确定品牌力量,反过来确定品牌价值,图4认为品牌力量和品牌价值的测量提供也许确定的信息怎么品牌描述被处理。 在这个模型,品牌价值的测量是管理意义而不是纯粹一财务会计锻炼。 [translate] aCollision detection sensors 冲突检测传感器 [...
The study investigates the practicality and application of Aaker’s customer based brand equity model in the Nigerian banking sector using 185 bank customers of Kano and Lagos branch offices of Guaranty Trust Bank in Nigeria. The exogenous variables are perceived quality as measured by 4 items, bra...
Conversations with the marketing masters Acknowledgements. About the Authors. Introduction. 1 Philip Kotler: The founding father. 2 David Aaker: Brand equity trailblazer. 3 Jean-Claude Larreche: M... L Mazur,L Miles - John Wiley, 被引量: 17发表: 2007年0...
1993. Brand Equity and Advertising [M]. Hillsdale, N.J.: Lawrence Erlbaum AssociatesDiomond,Sidey A. 1984. Trademark Problems and How to Avoid Them [M]. Chicago: Crain Books.Kramsch,Claire. 1998. Language and Culture [M]. Oxford: Oxford University Press.Lefevere,Andre. 2001. Translation/...
内容提示: BOOK REV IEW Managing Brand Equity: Capitalizing on the Value David A. Asker, The Free Press, New York (1991) GAREIT J . LONGWELL TULANE UNIVERSITY of a Brand Name A aker has written a very readable guide to managing brand equity. He defines brand equity as, “a set of ...