This study does with aim asses the brand equity and its dimensions according to the Aaker model, case study LG & SAMSUNG was performed among household supplies consumers in the Isfahan City. Those Independent variables of this study include of brand loyalty, perceived quality, brand awareness, ...
Brand Equity
‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’ The Measurement and Determinants of Brand Equity: A Financial Approach An examination of selected marketing mix elements and brand equity. Conceptualizing, measuring and managing customer based brand equity ...
The brand equity literature includes the elements of brand equity, measurement of brand equity and the impact of brand equity on customer equity, customer choice, purchase intention, etc. In 1991, Aaker proposed the brand equity model since then the dimensions of brand equity were taken into ...
Learn how customer-based brand equity (CBBE) can be used to show how a brand’s success can be directly attributed to customers’ attitudes towards it.
作者:David A. Aaker 出品人: 页数:299 译者: 出版时间:1991-9-1 价格:GBP 25.09 装帧:Hardcover isbn号码:9780029001011 丛书系列: 图书标签:品牌资产brand老师推荐管理品牌MarketingManagement设计 Managing Brand Equity 2025 pdf epub mobi 电子书 图书描述 ...
Aaker (1996) identified four major sources of brand equity as brand loyalty, brand awareness, perceived quality, and brand associations, while Keller (1998) combines Methodology The method used to gather information for this study was a conjoint analysis experiment supplemented with a self-...
1 Aaker’sBrandEquitymodel Typeofmodel:Brandmodel(structuremodel) Author(s):D.Aaker Domain:Brand-addedvalue/brandequity Figure1:Aaker’sBrandEquitymodel InhisBrandEquitymodel,DavidA.Aakeridentifiesfivebrandequitycompo- nents:(1)brandloyalty,(2)brandawareness,(3)perceivedquality,(4)brand associationsan...
A large component of brand equity in the hardware environment is consumer perception of the strength of a company'se-commercebusiness. Both Lowe's and Home Depot are industry leaders in this category. Besides e-commerce notability, both companies have high overall recognition among consumers, allowi...
Aaker, D. A.(1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name .New York:The Free Press.Managing Brand Equity: Capitalizing on the Value of a Brand Name - Aaker - 1991 () Citation Context ...at brand ... J Sutcliffe - 《Journal of Brand Management》 被引量:...