品牌三部曲1:管理品牌资产[Managing Brand Equity] [美]戴维·阿克(David A.Aaker) 著,吴进操,常小虹译 京东价 ￥降价通知 累计评价 0 促销 展开促销 配送至 --请选择-- 支持 更多商品信息 商品介绍 规格与包装 售后保障 商品评价 本店好评商品
David Aaker 01.muji 星级: 2 页 Managing brand equity Capitalizing on the value of a brand name David A. Aaker. New York The Free Press, 1991. 299 pages, ￡24 星级: 1 页 Managing brand equity Capitalizing on the value of a brand name David A. Aaker, The Free Press, New York ...
managing brand equitybrand leadershipDavid AakerSummary David A. Aaker is a well-known name in the field of marketing and brand building. He is the vice-chairman of Prophet Brand Strategy Cited as one of the most quoted authors in marketing, Aaker has won awards for his articles in journal ...
【中商原版】品牌三部曲1 管理品牌资产 英文原版 Managing Brand Equity David A Aaker 作者:David A Aaker出版社:Free Press出版时间:1991年09月 手机专享价 ¥ 当当价 降价通知 ¥446.00 配送至 广东佛山市 至 北京市东城区 服务 由“中华商务进口图书旗舰店”发货,并提供售后服务。
Hailed “The Father of Modern Branding,” David Aaker is Vice Chairman of Prophet, creator of the Aaker Model, and a revered author, speaker and thought leader.
Aaker, The Free Press, New York (1991) 下载积分:1882 内容提示: BOOK REV IEW Managing Brand Equity: Capitalizing on the Value David A. Asker, The Free Press, New York (1991) GAREIT J . LONGWELL TULANE UNIVERSITY of a Brand Name A aker has written a very readable guide to managing ...
The Buck Weaver Award 2020 Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice Expertise Areas Brand Strategy Marketing The Aaker Model Signature Stories Building Relevant Brands Higher Purpose Programs Managing Brand Equity...
大卫·艾克(David A. Aaker)是先知品牌战略咨询公司(Prophet Brand Strategy)副总裁、美国加州大学柏克利分校哈斯商学院的营销学名誉教授,也是品牌和品牌资产领域最具影响力的权威学者之一,当前美国品牌界的领军人物,被《品牌周刊》誉为“品牌资产的鼻祖”。
“Managing Brand Equity: Capitalizing on the Vaiue of a Brand Name”, by David A. Aaker. New York: The Free Press, 1991. 299 pages, g24.95 Strategk Brand Management: New Approaches to Creating and Evaluating Brand Equity”, by Jean-No21 Kapferer. London: Kogan Page, 1992. 218 pages,...