品牌三部曲1:管理品牌资产[Managing Brand Equity] [美]戴维·阿克(David A.Aaker) 著,吴进操,常小虹译 京东价 ￥降价通知 累计评价 0 促销 展开促销 配送至 --请选择-- 支持 更多商品信息 商品介绍 规格与包装 售后保障 商品评价 本店好评商品
Managing brand equity Capitalizing on the value of a brand name David A. Aaker. New York The Free Press, 1991. 299 pages, ￡24 星级: 1 页 Managing brand equity Capitalizing on the value of a brand name David A. Aaker, The Free Press, New York (1991) 星级: 2 页 David Aaker...
aWhat is your favouite season 什么是您的favouite季节[translate] a赶集生活 Goes to the market the life[translate] aAaker, D (1991), Managing Brand Equity:Capitalizing on the Value of a Brand Name,Free Press, New York, NY.[translate]...
David Aaker’s Brand Equity Model was introduced in his 1991 book “Managing Brand Equity,” setting the stage for marketing leaders to advocate for shifting from an emphasis on tactical measures like sales to strategic measures like brand equity, which can indicate long-term profitability. ...
内容提示: BOOK REV IEW Managing Brand Equity: Capitalizing on the Value David A. Asker, The Free Press, New York (1991) GAREIT J . LONGWELL TULANE UNIVERSITY of a Brand Name A aker has written a very readable guide to managing brand equity. He defines brand equity as, “a set of ...
Managing brand equity: Capitalizing on the value of a brand name: David A. Aaker, The Free Press, New York (1991) This study utilized Aaker's ([1991]. Managing brand equity: Capitalizing on the value of a brand name . New York: FreePress) brand equity model as ... GJ Longwell,AG ...
aaker d a 1991 managing brand equity capita1izing on the va1ue of a brand name new york nyAakerJ. L. und FournierS. M. : A brand as a charactera partnera person
【中商原版】品牌三部曲1 管理品牌资产 英文原版 Managing Brand Equity David A Aaker 作者:DavidAAaker出版社:Free Press出版时间:1991年09月 手机专享价 ¥ 当当价降价通知 ¥446.00 配送至 广东佛山市 至北京市东城区 服务 由“中华商务进口图书旗舰店”发货,并提供售后服务。
The Buck Weaver Award 2020 Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice Expertise Areas Brand Strategy Marketing The Aaker Model Signature Stories Building Relevant Brands Higher Purpose Programs Managing Brand Equity...