Aaker DA (1991). "Managing Brand Equity: Capitalizing on the Value of a Brand Name", New York: The Free Press, p. 224.Aaker, D. A., "Managing Brand Equity: Capitalizing on the Value of a Brand Name", The Free Press,1991, p. 270 2. Baldinger, A.L. & Rubinson, J. ,Brand ...
Aaker, D (1991), Managing Brand Equity:Capitalizing on the Value of a Brand Name,Free Press, New York, NY.选择语言:从 到 翻译结果1翻译结果2 翻译结果3翻译结果4翻译结果5 翻译结果1复制译文编辑译文朗读译文返回顶部 阿克尔,D(1991),管理品牌资产:资本对一个品牌的价值,自由出版社,纽约,NY。 翻译...
Asker, The Free Press, New York (1991) GAREIT J . LONGWELL TULANE UNIVERSITY of a Brand Name A aker has written a very readable guide to managing brand equity. He defines brand equity as, “a set of assets such as name awareness, loyal customers, per- ceived quality, and associations...
【中商原版】品牌三部曲1 管理品牌资产 英文原版 Managing Brand Equity David A Aaker 作者:DavidAAaker出版社:Free Press出版时间:1991年09月 手机专享价 ¥ 当当价降价通知 ¥446.00 配送至 广东佛山市 至北京市东城区 服务 由“中华商务进口图书旗舰店”发货,并提供售后服务。
Managing brand equity Capitalizing on the value of a brand name David A. Aaker, The Free Press, New York (1991) 星级: 2 页 David Aaker 03. Improve your brand I.D. 星级: 2 页 Aaker on Branding_ 20 Principle - David Aaker 星级: 735 页 Brand Portfolio Strategy - David A. Aa...
原版书名:Managing Brand Equity: Capitalizing on the Value of a Brand Name 丛书:品牌三部曲 内容简介: 《品牌三部曲1:管理品牌资产》是著名的“品牌三部曲”的第一部,同时也是开创和奠基之作,《创建强势品牌》和(品牌领导)的理论观点均生发于此。通过深入细致地研究品牌现象,《品牌三部曲1:管理品牌资产》清晰...
Breaking Down the Importance of the Exemplar Brand Don’t Miss a Beat Sign up to receive our latest insights. Aaker’s Brand Equity Model David Aaker’s Brand Equity Model was introduced in his 1991 book “Managing Brand Equity,” setting the stage for marketing leaders to advocate for shifti...
Aaker’sBrandEquitymodel Typeofmodel:Brandmodel(structuremodel) Author(s):D.Aaker Domain:Brand-addedvalue/brandequity Figure1:Aaker’sBrandEquitymodel InhisBrandEquitymodel,DavidA.Aakeridentifiesfivebrandequitycompo- nents:(1)brandloyalty,(2)brandawareness,(3)perceivedquality,(4)brand ...
Blog Breaking Down the Importance of the Exemplar Brand Don’t Miss a Beat Sign up to receive our latest insights. Subscribe Aaker’s Brand Equity Model David Aaker’s Brand Equity Model was introduced in his 1991 book “Managing Brand Equity,” setting the stage for marketing leaders to advo...
aaker d a 1991 managing brand equity capita1izing on the va1ue of a brand name new york nyAakerJ. L. und FournierS. M. : A brand as a charactera partnera person