Bohrer, M. (2007), "Discriminant analysis of Aaker's brand equity model on top-of-mind awareness/brand preference congruence in prospective hospital patients", DBA dissertation, Falls School of Business, Anderson University, Anderson, IN.
Aaker’s book “Managing Brand Equity” was his first book on branding and the book in which the Brand Equity Model is established. He also introduced the Brand Identity Model (now known as the Brand Vision Model or the Aaker Model) in his second book “Building Strong Brands.” After mor...
这最终构成品牌资产(1991年,阿克;凯勒,1993)。 翻译结果2复制译文编辑译文朗读译文返回顶部 最后构成品牌资产 (艾克,1991 ;· 凯勒,1993年)。 翻译结果3复制译文编辑译文朗读译文返回顶部 最后构成品牌资产 (艾克,1991 ;· 凯勒,1993年)。 翻译结果4复制译文编辑译文朗读译文返回顶部 ...
This study utilized Aaker's ([1991]. Managing brand equity: Capitalizing on the value of a brand name . New York: FreePress) brand equity model as ... YK Seock,A Turner - 《International Journal of Fashion Design Technology & Education》 被引量: 0发表: 2022年 Influence of the Internet...
Aaker, D (1991), Managing Brand Equity:Capitalizing on the Value of a Brand Name,Free Press, New York, NY.选择语言:从 到 翻译结果1翻译结果2 翻译结果3翻译结果4翻译结果5 翻译结果1复制译文编辑译文朗读译文返回顶部 阿克尔,D(1991),管理品牌资产:资本对一个品牌的价值,自由出版社,纽约,NY。 翻译...
1 Aaker’sBrandEquitymodel Typeofmodel:Brandmodel(structuremodel) Author(s):D.Aaker Domain:Brand-addedvalue/brandequity Figure1:Aaker’sBrandEquitymodel InhisBrandEquitymodel,DavidA.Aakeridentifiesfivebrandequitycompo- nents:(1)brandloyalty,(2)brandawareness,(3)perceivedquality,(4)brand associationsan...
内容提示: BOOK REV IEW Managing Brand Equity: Capitalizing on the Value David A. Asker, The Free Press, New York (1991) GAREIT J . LONGWELL TULANE UNIVERSITY of a Brand Name A aker has written a very readable guide to managing brand equity. He defines brand equity as, “a set of ...
【中商原版】品牌三部曲1 管理品牌资产 英文原版 Managing Brand Equity David A Aaker 作者:David A Aaker出版社:Free Press出版时间:1991年09月 手机专享价 ¥ 当当价 降价通知 ¥446.00 配送至 广东佛山市 至 北京市东城区 服务 由“中华商务进口图书旗舰店”发货,并提供售后服务。
Learn how customer-based brand equity (CBBE) can be used to show how a brand’s success can be directly attributed to customers’ attitudes towards it.
Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication Journal of Business Research, Volume 177, 2024, Article 114650 Julien Troiville How does sensory brand experience influence brand equity? Considering the role...