阿氏圆模型(Aaker's Brand Equity Model)是由美国品牌管理专家戴维·阿克尔(David Aaker)提出的一种品牌价值评估模型。该模型通过分析品牌资产的四个要素,即品牌认知、品牌联想、品牌价值和品牌忠诚度,来评估品牌的价值和竞争力。 品牌认知是指消费者对于品牌的知晓程度和认知水平。品牌认知可以通过广告、宣传、口碑等...
1 Aaker’sBrandEquitymodel Typeofmodel:Brandmodel(structuremodel) Author(s):D.Aaker Domain:Brand-addedvalue/brandequity Figure1:Aaker’sBrandEquitymodel InhisBrandEquitymodel,DavidA.Aakeridentifiesfivebrandequitycompo- nents:(1)brandloyalty,(2)brandawareness,(3)perceivedquality,(4)brand associationsan...
David Aaker’s Brand Equity Model was introduced in his 1991 book “Managing Brand Equity,” setting the stage for marketing leaders to advocate for shifting from an emphasis on tactical measures like sales to strategic measures like brand equity, which can indicate long-term profitability. ...
(2007). DISCRIMINANT ANALYSIS OF AAKER`S BRAND EQUITY MODEL ON TOP-OF-MIND AWARENESS/BRAND PREFERENCE CONGURENCE IN PROSPECTIVE. ProQuest Dissertations and Theses , N/A.Bohrer, Monty F. (2007) Discriminant analysis of Aaker's brand equity model on top-of-...
Learn how customer-based brand equity (CBBE) can be used to show how a brand’s success can be directly attributed to customers’ attitudes towards it.
The study investigates the practicality and application of Aaker's customer based brand equity model in the Nigerian banking sector using 185 bank customers of Kano and Lagos branch offices of Guaranty Trust Bank in Nigeria. The exogenous variables are perceived quality as measured by 4 items, ...
The Aaker Model offers many unique paths to help clarify brand strategies. It provides a foundation for developing a brand identity, showing companies constructing their brand what they should emphasize. The Aaker Model extends further than other similar models, such as the Keller Equity Model, whic...
aims to investigate the effect of brand equity dimensions on purchase intention, based on Aaker's well-known conceptual framework in the automobile industry. Building on extensive literature, a model of consumers' purchase intention that includes the major determinants of brand equity model is ...
Customer-based pop-up store equity and consumer shopping behavior This study utilized Aaker's ([1991]. Managing brand equity: Capitalizing on the value of a brand name . New York: FreePress) brand equity model as ... YK Seock,A Turner - 《International Journal of Fashion Design Technology...
In this model, the measurement of brand value is of manage 而图1建议品牌描述确定品牌力量,反过来确定品牌价值,图4认为品牌力量和品牌价值的测量提供也许确定的信息怎么品牌描述被处理。 在这个模型,品牌价值的测量是管理意义而不是纯粹一财务会计锻炼。 [translate] aCollision detection sensors 冲突检测传感器 [...